"The reputation of our brand is of paramount importance to our business, so when we decided to take it online, getting it right the first time was essential. 4mation made sure the development process ran smoothly, and the end result was a quality website that we're proud to refer our customers to. We can make product and content updates in house, and 4mation are available whenever we need them."
Drew Johnson, Sales & Marketing Manager, Camelbak

Email Marketing Platform, Content Management System, Data-Driven Dealer Locator, Product Display.

Site design and development (including dealer locator design and development), online product display design and functionality.

This was Camelbak’s first foray into the web and they wanted to do it right. Their reputation as the industry leader needed to be continued online. As well as following the look and feel of the master brand, the site design need to reflect Camelbak’s ongoing offline promotional activities.

As part of our solution, 4mationd developed a dealer locator web tool, which allows users to find the most appropriate dealer based not just by location, but also by product type.

The Camelbak website is now a real asset to the business, providing potential customers with relevant and up-to-date information on products, generating enquiries, promoting dealers, and providing the company with an additional marketing channel by attracting subscribers to receive free email updates.