A CRM solution to manage an industry-leading loyalty program, complete with database management, points-based redemption, and website integration.
From the client
“4mation’s performance on Team Makita has been very impressive. Since coming on board, they have been quick to learn the established aspects of the program, and then worked through a complex set of requirements to help us take a very successful program ‘to the next level’. I’ve found them supportive, responsive and, of course, highly skilled.”
Stuart Clark, Marketing Manager, Makita
Stuart Clark, Marketing Manager, Makita
Technology
Customer Relationship Management Platform, Content Management System, Data Capture and Database Management, Email Marketing.
Creativity
Website design, custom development, ongoing marketing communications, ongoing support and maintenance.
Commitment
4mation was introduced to Makita as the result of a past client relationship, at a time when the Team Makita customer loyalty program was to be significantly ‘revamped’.
We worked with Makita’s existing communications partner and in-house studio to redevelop the promotional web content, secure members-only website, and the complex database requirements of the revised program.
As a result, we have reduced the cost of management, and increased the quality of communication between Makita and its Team members.