There’s a reason why we’ve been covering user experience (UX) so much recently. There’s simply no escaping UX design in today’s world. Intentional or not, someone is there to make decisions about an interaction that’s now as common and important as human to human interaction — the one between human and product.
With real passion for user experience and many years working in this area, we’re delighted to welcome Ben to the 4mation team. Get to know Ben, learn more about what inspires him, and find out about what brought him to 4mation.
What was it that attracted you to 4mation?
4mation has been around for
In recent years, the concept of building applications with a focus on user-centred design has evolved considerably to become the underlying force that drives product development. Today, it forms the foundation of mobile apps, web apps, responsive websites, and more.
However, this ubiquitous phrase predates the first iPhone by decades. The term “user-centred design”
Chances are, most professionals will be familiar with the term UX, or user experience. The concept is widespread and with good reason — every dollar invested in UX brings $100 in return. Now those are results that most businesses should be looking to enjoy.
UX has been around since Apple coined the term in
In the Fourth Industrial Revolution, the lines separating the physical and virtual worlds have become increasingly blurry. Today, new digital business models have transformed enterprise designs, markets, organisations, and industries.
Our immediate digital future will be dominated by technology. In fact, technology and intelligence will be embedded in everything we do.
It will be