4mation’s New Web and Software Development Blog

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By News January 16, 2012

After years encouraging our clients to include blogs on their websites, we figure it’s about time we followed our own advice. Due to popular demand, we’re proud to release the 4mation Technologies website & software development blog!

We hope that this will become a useful resource for anyone with an interest in what ‘works’ on the web.

Whether you’re a marketing manager searching for ways to increase your online ROI, a developer looking for some inspiration or a CEO hunting for the next competitive edge, we’ll be covering a variety of topics sure to excite and inspire. We’ll be adding to it periodically from our Sydney HQ, and welcome your feedback.

Topics being considered for future blog posts include:

  • Mobile Web Development & QR Codes
  • How to Rescue a Project in Trouble
  • Website Performance Measurement and Improvement
  • Website Security
  • Motivation & The Workplace
  • Why we LOVE PHP Development
  • Website Hosting – What to look for in a website host
  • Social Networking

If you have a topic you’d like to see covered, please feel free to contact us.

Mobile website development

M-Commerce (Mobile Commerce) is still a relatively small market at the moment, but this is primarily due to the lack of appropriate mobile-compatible and mobile-specific stores.

Statistics for mobile internet banking show that users are comfortable with the security levels their mobile devices provide, so it’s the websites themselves that are providing the barrier stopping users from buying. Let’s face it, who wants to scroll through a massive website on a tiny little screen, with no certainty that an order will be accepted at the end of all of that effort. The message is being heard loud and clear – give me the information I want, and give it to me NOW!

Websites designed specifically for mobile devices can often be powered by the same system as your main website, but within a mobile-specific template/interface that considers the design principles that apply to mobile devices. Contact us if you’d like to get an edge over your competitors by taking advantage of this emerging market.

Start 2012 with a website health check

What has your website done for you lately?

The new year is a great time to take a fresh look at how your website is performing. A quick health check might include:

  • How many conversions (sales/enquiries/registrations) is the site generating each month?
  • How many unique visits is the site receiving each month?
  • What is the conversion rate (%)?
  • Are the numbers above increasing or decreasing as compared to 12 months ago?
  • Where are the visitors coming from?
  • Which search engine keywords are generating the most conversions?

Measuring performance is the first step to improving it, so if you don’t know the answers to these questions, speak to your developer and make sure they give you access to the information.
It could be the difference between an average year and a wildly successful 2012.

If they won’t help or are failing to suggest improvements to increase the results your site is generating for you, contact us and we’d be happy to assist!

So there you have it, our first blog post for 2012.

Here’s to a successful year on the web!

The 4mation Team.

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