We're an Australian-based custom web and software development company. We help our clients succeed by identifying opportunities and delivering solutions that people love to use.
Our award-winning culture has attracted a team of strategists, designers and developers committed to lifelong learning, who want to work with the best in the industry.
Passionate about helping people and companies achieve their potential using technology, Dane started 4mation in 2001 while completing his Computer Science degree at UTS.
In growing 4mation Dane has looked after clients as a developer, designer, project manager and in sales, marketing, management and strategy, empowering the team to take over each step of the way.
Pragmatic, growth-oriented, and a lifelong learner, Dane has delivered success for some of Australia’s best-known brands and is a graduate of the Australian Institute of Company Directors.
Having been with 4mation since inception in 2001 while completing a Computer Science degree at UTS, Scott has played a variety of roles within the business through its almost 20 years of growth.
As a Certified AWS Solutions Architect, Scott has a strong ability to bridge the gap between the technical and business/user world. Scott has a deep understanding of the service we provide our clients having spent years as a Developer, Business Analyst, Team Lead, and Head of Delivery.
His focus now is growing 4mation’s Team Augmentation service while also heading up 4mation’s Internal Operations to make our work and suite of digital tools as efficient and effective as possible.
With over 20 years in the software development industry in both technical and leadership roles, Edward brings a wealth of experience to the 4mation team.
He is passionate about helping people succeed and empowering people to step up and show how awesome they can be.
With almost two decades of sales experience, Amir brings a strategic and business-focused mindset to all solutions whilst having a customer-first mentality.
Amir ensures 4mation’s clients are provided exceptional levels of service and full transparency.
Ivan works to build strong relationships with his clients and teams, coming up with digital solutions to real-world problems.
With over 15+ years in the industry, Ivan is an exceptional leader with hands-on experience, focused on the learning and development of his team.
Sacha is an action-orientated person, passionate about creating great content for businesses. She enjoys being part of a company that is focused on learning and trying new things.
Elias has over 10 years of experience in large scale software projects and is passionate about bringing teams together, to leverage their efforts into valuable buisness outcomes.
An enthusiastic agilist, he is experienced in collaborating with product and dev teams, customers, end-users and client-side product managers.
Sam originally studied mechanical engineering and joined 4mation in 2019 as a junior developer.
He has since been promoted to a mid-level developer and is passionate about new technology and helping his team succeed.
Daniel has experienced a broad range of digital roles in his career, from digital marketing specialist to digital project manager/producer and front-end developer.
He is driven by results and is passionate about leading teams aspiring to be and deliver the best, not just good enough.
We have some of Australia’s brightest technical and creative minds in the industry.
We’ve spent the last 20 years at 4mation living our vision – inspiring people with technology.
We work with some amazing brands such as Lendlease, Integrity and Athlete’s Foot.
It’s been a privilege to support 4mation’s people as they grow from junior to mid to senior roles and into leadership positions.Dane Eldridge CEO
We’re passionate about helping our clients, our teammates and our business succeed.
We constantly look for a better way, and challenge each other not to accept the status quo.
We take total ownership of our actions and outcomes as individuals, as teams and as a company.
We’re open and honest with each other, proactively seeking and giving feedback to enable improvement.
We go above and beyond for each other, working to our strengths, asking for help as needed and happily assisting others.
We eliminate everything unnecessary to focus on what’s truly important.