Our people

Dane Eldridge Chief Executive Officer

Passionate about helping people and companies achieve their potential using technology, Dane started 4mation in 2001 while completing his Computer Science degree at UTS.

In growing 4mation Dane has looked after clients as a developer, designer, project manager and in sales, marketing, management and strategy, empowering the team to take over each step of the way. 

Pragmatic, growth-oriented, and a lifelong learner, Dane has delivered success for some of Australia’s best-known brands and is a graduate of the Australian Institute of Company Directors.

Scott Morris Head of Team Augmentation

Having been with 4mation since inception in 2001 while completing a Computer Science degree at UTS, Scott has played a variety of roles within the business through its almost 20 years of growth.

As a Certified AWS Solutions Architect, Scott has a strong ability to bridge the gap between the technical and business/user world. Scott has a deep understanding of the service we provide our clients having spent years as a Developer, Business Analyst, Team Lead, and Head of Delivery.

His focus now is growing 4mation’s Team Augmentation service while also heading up 4mation’s Internal Operations to make our work and suite of digital tools as efficient and effective as possible.

Edward Wong Head of Delivery

With over 20 years in the software development industry in both technical and leadership roles, Edward brings a wealth of experience to the 4mation team. He is passionate about helping people succeed and is dedicated to bringing the best out of his team.

Vanessa Iezzi Head of People & Culture

As Head of People & Culture Vanessa is responsible for creating and maintaining a world-class experience for all 4mation team members through hiring, developing, and retaining our top talent as well as being accountable for continuing 4mation’s award-winning culture and commitment to transparency and teamwork.

Having a wealth of experience in building amazing workplaces, Vanessa is a passionate people leader with a strong focus on developing teams and implementing frameworks to build the foundation of the People & Culture function.

Bipin Bedi Head of Engineering

Over 12 years of experience in numerous IT positions have helped Bipin form a comprehensive understanding of the industry. These lay the central foundation in strategic planning and decision-making to drive 4mation’s expertise in the technology niche.

With his diverse techno-functional background in several countries ranging from small, medium to large organisations, he has built a strong track record in leading engineering teams to develop first-class technical solutions that scale. 

Despite his significant transition into an executive profile, he has never lost the zest to learn and develop software. When time is handy, he also engages himself with some hands-on dev work, therefore giving a great understanding of the technological solutions we provide for our customers. This further helps him to certify that best practices are being rightly implemented and that the team adheres to the finest standards for coding.

Amir Seyedabadi Head of Sales

With almost two decades of sales experience, Amir brings a strategic and business-focused mindset to all solutions whilst having a customer-first mentality. Amir ensures 4mation’s clients are provided exceptional levels of service and full transparency.

Bryan Lee Head of Finance

Having grown through the ranks at 4mation since joining as a bookkeeper, Bryan is responsible for all of the company’s financial functions including but not limited to accounting, financial systems, planning and reporting. Bryan holds a degree in Accounting and Corporate Finance.