Our people
We're a passionate team of 80+ web developers, UX designers, and software developers based in Surry Hills, NSW, Australia.
The best local talent in Australia
As a multi-year Great Places to Work Australia award winner, we know how important it is to attract, nurture, and retain Australia’s best talent.
Guided by our unique culture, values, and a commitment to lifelong learning, we are passionate about helping our clients succeed by identifying opportunities and delivering solutions that people love to use.
Our leadership team
Dane Eldridge Chief Executive Officer
Passionate about helping people and companies achieve their potential using technology, Dane started 4mation in 2001 while completing his Computer Science degree at UTS.
In growing 4mation Dane has looked after clients as a developer, designer, project manager and in sales, marketing, management and strategy, empowering the team to take over each step of the way.
Pragmatic, growth-oriented, and a lifelong learner, Dane has delivered success for some of Australia’s best-known brands and is a graduate of the Australian Institute of Company Directors.
Scott Morris Head of Team Augmentation
Having been with 4mation since inception in 2001 while completing a Computer Science degree at UTS, Scott has played a variety of roles within the business through its almost 20 years of growth.
As a Certified AWS Solutions Architect, Scott has a strong ability to bridge the gap between the technical and business/user world. Scott has a deep understanding of the service we provide our clients having spent years as a Developer, Business Analyst, Team Lead, and Head of Delivery.
His focus now is growing 4mation’s Team Augmentation service while also heading up 4mation’s Internal Operations to make our work and suite of digital tools as efficient and effective as possible.
Edward Wong Head of Strategy
With over 20 years in the software development industry in both technical and leadership roles, Edward brings a wealth of experience to the 4mation team. He is passionate about helping people succeed and is dedicated to bringing the best out of his team.
Amir Seyedabadi Head of Sales
With almost two decades of sales experience, Amir brings a strategic and business-focused mindset to all solutions whilst having a customer-first mentality. Amir ensures 4mation’s clients are provided exceptional levels of service and full transparency.
Damian Simpkins Head of Design
With almost 17 years of design experience, Damian is focused on providing exceptional levels of service to clients with simple, clear, user-focused designs. Damian is passionate about his work and loves to create and build products that generate real value to clients.
Sacha Henry Marketing Manager
Sacha is passionate about creating useful and informative content for businesses. She enjoys being part of a company that is focused on learning and trying new things.
We’re a full-service agency
Our clients benefit from our extensive local experience, the use of cutting-edge technology, and our commitment to best practices.
Regardless of the industry or your unique business goals, our team works with you to rapidly achieve them.
Our talented team is comprised of:
- Custom web developers who build advanced web applications using technology most appropriate to your unique needs
- Custom mobile app developers who develop native Android, iOS, Windows, and hybrid apps
- Software developers and systems integration specialists
- UI/ UX designers, graphic designers, and creative professionals
- Agile project managers and scrum specialists
- Creative thinkers and problem solvers
- Dedicated after-launch support specialists
Innovative local solutions to local business problems
The breadth and depth of our technical knowledge and experience is a vital asset to our clients. We are driven by the same desire to succeed, just like you.
We find innovative solutions to business problems and create new opportunities to grow. All our proven processes are transparent, so you will never be in the dark during the build.
As our team of professionals develop and deliver digital solutions locally, it helps businesses mitigate risk and succeed in a competitive marketplace.
Join the 4mation team
We’re always happy to hear from talented software developers and web designers who share our passion for technology, quality, and innovation.
Check out our current opportunities. We’d love to hear from you!