Claudia Thacker

Claudia Thacker

Claudia is fascinated with social psychology and understanding why people behave the way they do. She believes that businesses can create change by adopting a people-centred approach to management and marketing strategy.

close-up of of person using Google Assistant on their smartphone

5 Innovative Ways Aussie Brands Are Using Google Assistant

By Mobile Development February 20, 2018

Google Assistant is a virtual personal assistant developed by Google. It helps individuals to find, organise and get things done in their world. It is Google’s next generation way of searching with Google. Users can access it wherever they are, from their mobile, smart home device, watch, laptop, car or smart TV.

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Voice Search Trends: Why you need to stop talking and start listening now

Voice Search Trends: You Need To Stop Talking And Start Listening

By SEO February 6, 2018

In 1952, the first speech recognition system, “Audrey” was designed with the ability to recognise digits. Ten years later, IBM demonstrated its “Shoebox” machine at the 1962 World Fair. It could understand 16 words spoken in English. Fast forward to more than 50 years later, where Amazon, Google, Apple & Microsoft have made voice

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Group of people placing Post-it notes on pieces of paper.

Don’t Just Imagine It, See It Work

By Project Planning and Management January 18, 2018

Imagine having the power to see and evaluate a working model of your digital project before making a major investment.

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Group of people in a corporate meeting and looking through notes

5 Pitfalls to Avoid with Your Software Development Project

By Project Planning and Management December 19, 2017

Seeing a software project through to its completion is a complex and challenging task. With research showing a staggering 66% of all software projects fail, it’s not uncommon for anyone to get halfway through their project, only to realise it’s running over budget, over time and eventually upon completion, not delivering the value that

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Two people sitting a table drinking coffee and using their phones

That Moment When You Realise You Should Have Swiped Left on Your Web Development Agency

By Project Planning and Management December 6, 2017

So you’ve got the ‘post first-date’ blues. We all know that sinking feeling when you’re on a date and you realise it’s not going anywhere. Unlike dating, an investment in a major development project isn’t as easy as going back to tinder for another shot at love.

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A small crowd of people clapping and cheering

How Gratitude Can Drive Success in Your Business

By Culture April 28, 2017

When was the last time you felt you were recognised for your work? Have you yourself thanked someone at work recently for a job well done? Or are you thinking, why should you even need to thank someone just for doing their job?

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Man typing sitting at a desk and typing on his keyboard

The Hidden Costs of Hiring an Internal Developer

By Project Planning and Management March 2, 2017

Great quality at an affordable price tends to be an elusive combination. We find many clients reaching out to us, eager to use our services but under the assumption that hiring an internal developer will be cheaper and will give them more control over their project.

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Group of people posing in front of the camera

The Importance of Company Culture – Why it Can Make or Break your Company

By Culture November 2, 2016

There is a misconception that companies with great culture are full of hipsters working in a novelty office space. Yes, a company’s culture can be fun and unconventional, but having a great culture can be a way for you to drive your company to outperform your competitors.

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