Clémentine Desjonqueres

Clémentine Desjonqueres

Clementine has a strong interest in technical SEO, and strongly believes that laying a good technical foundation is the first step to improving search engine visibility. Also a Content Writer at 4mation, she helps websites set the right tone of voice while showcasing their expertise.

The State of Voice in 2018 Crowd Image

5 Key Insights from 4mation’s State of Voice in 2018 Panel Event

By News May 21, 2018

A few weeks ago, 4mation  hosted a panel discussion, featuring Nima Vadiee, Head of Solutions Architecture, Asia Pacific from the Amazon Alexa Skills team. The event explored a lot of different ideas on how brands will be able to leverage voice to build better personal connections with their customers.
Over recent months, we’ve published

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Photograph of globe

Why Voice Assistants Discriminate, And What Tech Players Are Doing About It

By SEO April 23, 2018

Voice assistants have made their way into our lives, as more and more people use voice-activated technology at home and on the go.
Sadly, the wider variety of user backgrounds also means that the technology is less accessible to some of them. Voice recognition technology is unable to understand certain accents. From Scots &

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local voice search illustration

Local SEO: Optimising for Voice Search

By News April 2, 2018

Voice searches have skyrocketed over the past couple of years and are now making up 20% of all searches. This is due to the increase in mobile phone usage that brought a change in behaviour, along with the appearance of home assistants and other smart appliances. However, most of these voice searches are carried

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Voice search optimisation - illustration

Voice Search SEO: Optimising for Micro Moments

By News March 16, 2018

As voice search is starting to take over from traditional search engine queries, online businesses are competing for opportunities in voice. Consumers are using voice more and more to ask questions, perform actions, get directions to places and buy goods online – all using keywords that are specific to voice search.

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Illustration - Google vs Bing voice search

Bing vs Google Voice Search

By SEO February 22, 2018

Google is still the most used search engine in the world (79%), followed by Bing (5.33%). By forming strategic alliances with companies like Amazon (Alexa), Bing is attempting to catch up and close the market share gap. But from a usability perspective, how do the two engines compare when it comes to voice search? Read More

Google Home Device

What is Voice Search?

By SEO February 14, 2018

The increasing popularity of smartphones has turned these devices into an extension of our brains, helping us accomplish everyday tasks at any time of the day, wherever we are. The rise of home assistants such as Amazon Echo also plays a part in this rising trend.

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