News

At 4mation, we’re proud of our work and regularly showcase our know-how at industry awards. Read on to find out about our latest awards, events and corporate news.

UX: Designing with a User-Centred Approach

UX: Designing with a User-Centred Approach

By News September 18, 2019

In recent years, the concept of building applications with a focus on user-centred design has evolved considerably to become the underlying force that drives product development. Today, it forms the foundation of mobile apps, web apps, responsive websites, and more. 
However, this ubiquitous phrase predates the first iPhone by decades. The term “user-centred design”

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Digital Future: Discover the World of Digital Transformation

The Digital Future: Discover the World of Digital Transformation

By News, Technology September 3, 2019

In the Fourth Industrial Revolution, the lines separating the physical and virtual worlds have become increasingly blurry. Today, new digital business models have transformed enterprise designs, markets, organisations, and industries.
Our immediate digital future will be dominated by technology. In fact, technology and intelligence will be embedded in everything we do. 
It will be

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Cyber Security Risk in the Digital Transformation Age - 4mation

Cyber Security Risk in the Digital Transformation Age

By News August 28, 2019

Cyber Security Risk in the Digital Transformation Age
For most businesses, the journey into digital transformation has already begun. Whether in the process of implementing or in the process of planning, cyber security should be a top consideration with every new application and solution adopted. 
Digital transformation gives businesses the ability to perform in

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Fuel Digital Transformation with Cloud and Edge Computing

Fuel Digital Transformation with Cloud and Edge Computing

By News August 26, 2019

Digital Transformation (DX) is now a priority for technology leaders. If you don’t believe me, just take a look at what they’re buying. 
According to Gartner, enterprise spending on Information Technology (IT) products and services in Australia is expected to reach almost $93 billion this year (an increase of 3.5% from 2018). 
It reflects

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4mation Technologies Announces Premier Mixpanel Partnership

By News November 5, 2018

Sydney, Australia: Today, Surry Hills development agency, 4mation Technologies and Mixpanel announced a strategic partnership to bring Mixpanel’s advanced analytics product to Australia. 4mation will be Mixpanel’s premier APAC partner, collaborating to bring great customer experiences, driven by data, to APAC companies.
This partnership will add to the broad digital services already offered

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future of ecommerce

[Event] The Future of eCommerce

By News October 31, 2018

 
4mation presents The Future of eCommerce alongside experts from dotmailer and Neopost Shipping Temando.
The most innovative companies use technology to create great customer experiences. Driven by these advances in technology, your customers are now prioritising businesses that put convenience first, rather than those that compete on price and scale. As a

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The State of Voice in 2018 Crowd Image

5 Key Insights from 4mation’s State of Voice in 2018 Panel Event

By News May 21, 2018

A few weeks ago, 4mation  hosted a panel discussion, featuring Nima Vadiee, Head of Solutions Architecture, Asia Pacific from the Amazon Alexa Skills team. The event explored a lot of different ideas on how brands will be able to leverage voice to build better personal connections with their customers.
Over recent months, we’ve published

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[Panel Event] The State of Voice in 2018

By News May 2, 2018

 
4mation presents a panel discussion on why voice technology matters in 2018.
Voice assistants and voice search have arrived and they’re here to stay. Join us at 4mation to hear insights on voice technology from a panel of experts. They will discuss why voice matters, and why it should be part of

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local voice search illustration

Local SEO: Optimising for Voice Search

By News April 2, 2018

Voice searches have skyrocketed over the past couple of years and are now making up 20% of all searches. This is due to the increase in mobile phone usage that brought a change in behaviour, along with the appearance of home assistants and other smart appliances. However, most of these voice searches are carried

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Voice search optimisation - illustration

Voice Search SEO: Optimising for Micro Moments

By News March 16, 2018

As voice search is starting to take over from traditional search engine queries, online businesses are competing for opportunities in voice. Consumers are using voice more and more to ask questions, perform actions, get directions to places and buy goods online – all using keywords that are specific to voice search.

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