Looking to improve your visibility on search engines and grow your site’s traffic? Read on to discover some Search Engine Optimisation techniques you can use to improve the organic search traffic to your site.

4 eCommerce Trends and Technologies You Need to Know in 2020

By Project Planning and Management, SEO, Technology, Web Design October 14, 2019

Thanks to today’s technology, many consumers have begun to prefer shopping online to shopping in-person. In 2018, worldwide retail e-commerce sales reached $2.86 trillion, with Australians spending $21.3 billion in online shopping. 
Aside from consumer demand, technology is playing a pivotal role in reshaping the e-commerce landscape. According to recent studies, in 2015, less

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Photograph of globe

Why Voice Assistants Discriminate, And What Tech Players Are Doing About It

By SEO April 23, 2018

Voice assistants have made their way into our lives, as more and more people use voice-activated technology at home and on the go.
Sadly, the wider variety of user backgrounds also means that the technology is less accessible to some of them. Voice recognition technology is unable to understand certain accents. From Scots &

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Illustration - Google vs Bing voice search

Bing vs Google Voice Search

By SEO February 22, 2018

Google is still the most used search engine in the world (79%), followed by Bing (5.33%). By forming strategic alliances with companies like Amazon (Alexa), Bing is attempting to catch up and close the market share gap. But from a usability perspective, how do the two engines compare when it comes to voice search? Read More

Google Home Device

What is Voice Search?

By SEO February 14, 2018

The increasing popularity of smartphones has turned these devices into an extension of our brains, helping us accomplish everyday tasks at any time of the day, wherever we are. The rise of home assistants such as Amazon Echo also plays a part in this rising trend.

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[Infographic] Hear the Voice, Try and Understand It

[Infographic] Hear the Voice, Try and Understand It

By SEO February 13, 2018

Voice search is changing the way we behave and interact with technology. By 2020, it is predicted that 50% of searches will be voice searches, leaving tech giants to compete to provide the most instant, accurate and personalised voice assistants. Check out our infographic below based on our recent blog article “Voice Search Trends: You

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Lady talking to a Google Home

How to Boost Viewers by Ranking YouTube Videos for Google Voice

By SEO February 8, 2018

The Google Assistant-powered Google Home is a great device with lots of handy features. Within a month of purchasing one, I was using it at least once a day. Although she was hesitant at the beginning, my fiancée also began to enjoy using it. Soon, Google Home was part of the furniture and our

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Voice Search Trends: Why you need to stop talking and start listening now

Voice Search Trends: You Need To Stop Talking And Start Listening

By SEO February 6, 2018

In 1952, the first speech recognition system, “Audrey” was designed with the ability to recognise digits. Ten years later, IBM demonstrated its “Shoebox” machine at the 1962 World Fair. It could understand 16 words spoken in English. Fast forward to more than 50 years later, where Amazon, Google, Apple & Microsoft have made voice

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The Death of the Desktop: The Future For Mobile SEO

The Death of the Desktop: The Future For Mobile SEO

By SEO December 19, 2017

We live in the age of the mobile web with desktop search usage in slow decline in favour of mobile search. In 2016 a Google report showed in an average day, more than 1/4 of all users only use a smartphone, nearly 2X as many as those who only use a computer.

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Young man standing at a railway station looking at his phone

Google’s Mobile-first Index: How to Save Your Website

By SEO October 31, 2017

The mobile-first index may be coming sooner than some thought. Is your website ready or will it slowly disappear from the search results?

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How SEO and SEM Work Together to Drive Results

By SEO February 22, 2016

SEO and SEM may seem like industry buzzwords that were created to squeeze more money out of your marketing budget.
However, search engine optimisation (SEO) and search engine marketing (SEM) provide vastly different benefits for your website.

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