How to Bridge the Gap Between eCommerce and Brick and Mortar

May 5, 2017 Posted in Digital Strategy, Social Media

Meeting the different needs of customers, online and offline, is challenging in any industry. The retail industry in particular has been transformed by the digital revolution and is expanding at a rapid pace.

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Finalist in the 2016 CRN Fast50 Awards

December 2, 2016 Posted in 4mation, News, Social Media

Last night we attended the 2016 CRN Fast50 Award’s at Hyatt Regency in Sydney. This event bought together some of Australia’s best technology providers who proved they can outrun the non stop IT industry.

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5 Social Media Trends to Watch in 2016

February 12, 2016 Posted in Online Marketing, Social Media

Social media has become entrenched in our day-to-day lives and is constantly evolving to better serve our behaviour. For digital marketers, 2016 is set to be an exciting year with users and engagement forecast for record levels.

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4 Online Marketing Trends That Will Impact Your Business in 2015

December 12, 2014 Posted in Mobile Web Development, Online Marketing, SEO, Social Media, Web Design, Web Development

As 2014 draws to a close, the digital strategists and web technology experts at 4mation have put together their list of the top four online trends that business owners and digital marketing professionals need to plan for in the year ahead.

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Website Health: Checking for Broken Links and Healing Them

January 11, 2013 Posted in SEO, Social Media, Web Development

By and large, every page and piece of content on the Internet has its own unique URL – uniform resource locator. URLs are presented in search engine results, stored as bookmarks, get sent via email between people, used in website menus and within content to interconnect pages and help users navigate around the web.

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Social Networking and You

February 1, 2012 Posted in Social Media

Social networking isn’t just the next big thing; it’s already the big thing! Here’s why:
It used to be called ‘word of mouth’, but the idea is that business is developed based on referrals from people you trust. So if someone has a great experience and recommends you to 10 of their friends, and

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