Email Marketing

Emails have become an essential way of communicating online, in turn becoming a useful tool for businesses to advertise to potential and existing customers.

What Is Email Marketing?

Email marketing is a form of direct marketing that uses email as a form of communicating branded messages. Email marketing practices include sending emails with the purpose of acquiring new customers, and enhancing relationships between brands and existing customers.

Why Use Email Marketing?

Cost – Email marketing doesn’t always use existing customer databases, but the acquisition of prospect emails is comparatively cheap. This makes email a cost-effective marketing channel.

Targeting – Email marketing campaigns can be targeted to the ideal customer, increasing the chance of success.

Measurability – Email marketing campaigns can be tracked quite efficiently, making it easier to measure their performance. This is not the case for traditional mail advertising.

What We Offer

Email Marketing Strategy

Need a cost-effective way to acquire new customers, manage your existing customer relationships and reach your business goals? Our team of digital marketers can help you shape a successful, data-driven email marketing strategy.


Our talented creative team help you create powerful campaigns that visually appeal to your target audience, and our in-house copywriters tailor engaging text to drive visitors to your website.

Our Email Marketing System

There are a large number of email marketing systems out there, and we’ve selected the best of the bunch. It includes all the features you’d expect from a world class email/sms marketing platform, including templates, WYSIWYG editor, reporting, scheduling and so on.

Email Marketing System Development Services

Our local development services can take the system to the next level – enabling you to capture registrations via your website, integrate with existing databases/systems and create a truly special customer experience.

Want to learn more?

Find out about 4mation, our team and our history.

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