Emails have become an essential way of communicating online, in turn becoming a useful tool for businesses to advertise to potential and existing customers.
Email marketing is a form of direct marketing that uses email as a form of communicating branded messages. Email marketing practices include sending emails with the purpose of acquiring new customers, and enhancing relationships between brands and existing customers.
Cost – Email marketing doesn’t always use existing customer databases, but the acquisition of prospect emails is comparatively cheap. This makes email a cost-effective marketing channel.
Targeting – Email marketing campaigns can be targeted to the ideal customer, increasing the chance of success.
Measurability – Email marketing campaigns can be tracked quite efficiently, making it easier to measure their performance. This is not the case for traditional mail advertising.
Need a cost-effective way to acquire new customers, manage your existing customer relationships and reach your business goals? Our team of digital marketers can help you shape a successful, data-driven email marketing strategy.
Our talented creative team help you create powerful campaigns that visually appeal to your target audience, and our in-house copywriters tailor engaging text to drive visitors to your website.
There are a large number of email marketing systems out there, and we’ve selected the best of the bunch. It includes all the features you’d expect from a world class email/sms marketing platform, including templates, WYSIWYG editor, reporting, scheduling and so on.
Our local development services can take the system to the next level – enabling you to capture registrations via your website, integrate with existing databases/systems and create a truly special customer experience.