Facebook continues to be the world’s leading social media platform, while 7 in 10 Australians use Facebook. 4mation Technologies can help your business leverage the power of this social network and boost customer engagement by integrating your website with Facebook.
With 1 in 7 Australians using Facebook, integrating your website with certain Facebook features has become as important as optimising your websites for search engines. You can leverage Facebook’s popularity to reach your target audience where it spends most time, get to know them better, and provide your users with a seamless user experience.
Our Sydney-based team of Facebook development experts has a number of techniques they can implement to integrate your website with Facebook and increase your brand exposure.
When people like what they see on your website, 4mation can make it easy for them to share that content with only a simple click of a “Like” or “Share” button placed alongside your content. Not only will this result in your content being shared with their like-minded Facebook friends, but people who visit your website will be able to see which of their friends have already “Liked” your product page, blog article or marketing content – as well as a tally of the total number of Facebook users who have shared it.
Similar to the Like and Share features outlined above, Comments integration encourages user interaction with your website by allowing your visitors to post comments on your website pages without needing to register on your website. Any comments posted are automatically linked to their existing Facebook profile.
We all understand the hassle of having too many logins and passwords to remember for the various online services we use. 4mation can integrate your website registration and login process with Facebook’s Graph API, allowing your users to use their Facebook login credentials to access your website. The benefit of this integration is that it removes the barrier of registration, so that your users can more quickly login and engage with your content. This provides a more seamless user experience, especially on mobile devices.
Integrating your website and CRM systems with Facebook Messenger can help you through multiple points of contact with your customers. For example, you can deliver personalised content and generate more traffic. You can also provide customer service and answers to the most commonly asked questions. Messenger integrations can also let you assist customers through purchases, track their orders, and offer specialised services.
4mation can set up a Facebook page for your business and help you engage your audience in unique and innovative ways by developing highly customised Facebook apps. We can develop functionalities competitions, multi-channel marketing campaign pages, product microsites, and even eCommerce apps where customers can checkout without even leaving Facebook. Work with us to ensure your brand’s Facebook presence is miles ahead of your competitors!
The experienced team of Facebook integration specialists at 4mation works with our product managers, UX designers, strategists and marketers following agile principles. Coupled with our core values, these assist in providing a disciplined framework for project management which benefits our clients every day.