Mobile devices have transformed the way we live, putting the digital world at our fingertips 24 hours a day, wherever we are.
This means establishing your mobile presence is more important now than ever as you have the opportunity to put your business in the pockets of your consumers and create more meaningful interactions with your users. Almost 80% of people use smartphones to search the internet, so if your business is lacking a mobile website or app, you are missing out on a huge market opportunity.
There are two types of mobile development – responsive mobile sites and mobile applications. We build easy to use, intuitive and responsive mobile apps and websites, designed for optimisation across all devices to keep you ahead of your competitors.
A mobile website is a website with a responsive, fluid design, that is user-friendly on multiple devices and web browsers. A study conducted by Google and Galaxy in June 2015 found that 74% of Australians rely on their phones at least as much as they rely on desktops when searching for information, ideas or advice. This is when responsive design plays a huge role.
As mobile traffic has taken over desktop traffic in 2015, more and more people only browse the internet on mobile phones. This means that businesses now need to adopt a mobile-first approach to their online strategies.
Mobile users tend to have poor experiences on desktop websites. This is something that search engines such as Google have understood, and are putting initiatives in place to improve mobile web experiences. For example, Google released their Mobile friendly update in 2015, and is switching its search index to mobile first.
Website owners now need to provide compelling experiences to their mobile users. This is something that is now vital in order to reach business goals and lead users to conversion. As a result, the fast adoption of a mobile strategy is a competitive advantage.
Our digital consultants will assess your current technology and determine the best solution to meet your objectives. We take your business needs into consideration, while advocating for the development of mobile websites that are:
Responsive websites adapt to each user’s device screen size, no matter whether it’s a smartphone, desktop or tablet. As a result, they deliver great cross-device experiences and are more cost-efficient than building a separate mobile site.
Mobile websites can no longer afford to be stripped-down versions of a desktop site. They should offer similar experiences and information as desktop websites, if not better.
Speed is no longer a competitive advantage, it’s a requirement. 40% of users will leave a website that takes longer than three seconds to load.
Our mobile web designers go through user research and analysis to determine your users’ main goals, and design your site to align them with your business goals.
Before we commence any project, we conduct a requirements analysis, which enables us to gain a thorough understanding of your business objectives and the goals of your project. We then recommend the optimal solution to meet your business objectives and users needs and provide you with the formal specification, outlining costs and achievable timeframes.
Using the technologies best suited to your requirements, our team of web developers builds a mobile website that’s robust and reliable. You can also receive ongoing development and maintenance services through our agile innovation packages.
Building the best mobile website won’t guarantee results if it doesn’t come with a strong traffic acquisition strategy. Our SEO experts make sure your site is well-optimised from the start, and develop long-term strategies to help you reach your goals.
Our Sydney-based team of developers, strategists, designers, project managers and marketers work together towards our clients’ success following our core values.
We work in an agile environment, following principles that provide us with a stable, disciplined approach to project management.