With Australians spending more and more time online, more and more businesses are implementing SEO strategies to increase their visibility on search engine pages. As a result, it has become more difficult to appear at the top of search engine search results. Pay per click (PPC) advertising through Google Adwords has become the most effective way to capture relevant traffic from search engine users.
Pay Per Click advertising, also known as search engine advertising, or search engine marketing (SEM), is the practice of placing ads at the top of search engine results pages, through the Google Adwords platform, using a pay per click model.
Because ads only appear following a user’s search, PPC advertising is one of the most effective forms of advertising. Indeed, a user is more likely to follow an ad directly related to their search query, rather than an unsolicited ad solely based on audience targeting.
Therefore, when implemented correctly, a PPC campaign can be very cost effective and help reach business targets easily.
Prior to starting any PPC campaign, we will perform an extensive keyword research in order to identify relevant keywords and traffic opportunities.
We will setup your Google Adwords account and campaigns when needed.
Our creative content writers will write a variety of ads for each campaign and ad group, that we will continuously test and optimise.
Before each campaign, we will determine optimal audience targeting settings. We will provide regular performance reports during and after each campaign.
Because PPC performance isn’t linear, we will be running tests and monitoring each campaign in real time.
A PPC campaign can only deliver results if your site is successful at convincing potential customers. Our PPC and user experience experts can identify the pain points of your site’s users, and implement a successful conversion rate optimisation strategy to help you reach your business goals.