From shopping and looking for local businesses, to holiday planning or online banking, we are now performing more and more tasks online. As a result, there have never been as many opportunities for touch points with your potential customers. Our SEO services can help your business stand out in the blur of online information, and leverage its potential.
Search engine optimisation, also referred to as SEO, is the practice of optimising a site’s content, structure, technical health and authority in order to leverage search engine traffic opportunities. SEO encompasses a wide array of activities, including on-page optimisation, technical improvements and earned media campaigns.
With the ever-increasing amount of smartphone and home assistant users, the amount of web searches done by voice has reached 20% in 2017. It is estimated that by 2020, voice search will represent around 50% of all search engine queries.
It is becoming important for businesses to identify the potential website traffic this represents. Webmasters will then need optimise their sites to provide the best answer possible to voice searches.
Optimising websites for voice search implies a specific stage of research to understand trends in voice queries. Optimisations will often include implementing structured data and conversational on-page optimisation, to reach for the much desired “position 0”, also known as knowledge graph or featured snippet.
To understand why a business needs SEO, it is important to understand how search engines work. Search engines sort results to show users what they think are the most relevant, through the use of complex algorithms that assess a website’s quality and relevance with a wide range of factors.
In order to get your Website to rank in search engines results, it is important to understand what those factors are, and what standards a site needs to achieve for each factors. This is when the help of SEO experts comes in!
At 4mation, our SEO experts can help you implement SEO best practices in order for your site to tick all the boxes and gain visibility on search engines.
If your business operates in a competitive market, there is a high chance that your competitors are already using SEO to increase their online presence. By working with SEO professionals, your site gets a better chance to stand out.
Competitors, hackers and black hat SEO practitioners represent a risk for your site’s online visibility. By keeping an eye out for deceptive practices, we’ll make sure your Website doesn’t suffer any deadly Google penalties.
Why increase your online traffic if your Website is not performing properly? Making sure users find what they need is the key to reaching your business goals.
Not sure where your Website stands in terms of SEO health? Before outlining your SEO strategy, we’ll perform a full SEO Audit to assess your site’s structure, content, technical health, authority and local presence.
Following the audit of your site, we can now determine what SEO activities are needed to achieve your business goals. We’ll outline an SEO strategy and provide a 90-day plan.
Activities performed as part of your SEO strategy may include:
There is no way of measuring the success of an SEO strategy without the use of clear KPIs. Depending on your business objectives, we will determine important KPIs and provide regular SEO reports to help you understand the impact of our activities.
Is your site suffering from a Google penalty? Are you suddenly losing organic traffic? Are you planning a site migration or redesign? Our team of SEO experts can handle ad hoc requests and guide you smoothly through crises or specific projects.
Sometimes, Websites fail to get users to convert while reaching their traffic targets. This may be a sign that users are having trouble using the site or finding what they are looking for. Our SEO and User Experience experts can identify usability issues on your site and implement an adapted CRO strategy to help you reach your business goals.
Because search engine algorithm updates are frequent, it is important that you work with white hat SEO experts that focus on long-term results and user experience. 4mation guarantees the use of white-hat practices that won’t hurt your site and will help it stand through algorithm updates.