Responsive design is a term or phrase you will often hear in the web design world, but what does it mean? Have you ever tried to view a full size website on your mobile device? While the site usually works, reading text and viewing images probably doesn’t work that well. Everything is too small, text is difficult to read, and images are scaled down and don’t look very sharp and you have to zoom in and out to navigate around the pages.
A responsively designed website, not only makes your site’s design adapt to different screen resolutions and device orientations, but you can also set certain rules for various resolutions and orientations. For example, if your website has a really long and wide menu/navigation, you could have it displayed as a collapsible menu instead on a mobile device.
Take a look at the NRL Claim Your Territory site (member.nrl.com). We designed this to be responsive so that users can easily interact with it not only on their desktop machines, but also on tablets and smartphones. If you view the site on your mobile, you will notice that the arrangement of the text, images, and overall layout are different to viewing it on your desktop browser.
The main benefits of a responsive site to your business are:
Ultimately, a responsive site will give you a better mobile presence which can effectively maximize your profits and conversion rates along with giving your customers a better user experience. Contact us today, and a member of our Creative team will be able to assist you and get you started on your new responsive-ready website.