About us

We're an Australian-based custom web and software development company. We help our clients succeed by identifying opportunities and delivering solutions that people love to use.

Our leadership team

Our award-winning culture has attracted a team of strategists, designers and developers committed to lifelong learning, who want to work with the best in the industry.

Dane Eldridge Chief Executive Officer

Scott Morris Head of Team Augmentation

Edward Wong Head of Strategy

Amir Seyedabadi Head of Sales

Ivan Engelbrecht Head of Delivery

Sacha Henry Marketing Manager

Elias Boutros Team Lead

Samuel Hodges Team Lead

Daniel Lien Team Lead

Our stats



We have some of Australia’s brightest technical and creative minds in the industry.



We’ve spent the last 20 years at 4mation living our vision – inspiring people with technology.



We work with some amazing brands such as Lendlease, Integrity and Athlete’s Foot.

It’s been a privilege to support 4mation’s people as they grow from junior to mid to senior roles and into leadership positions.

Dane Eldridge CEO

We turned 20!

Check out our journey from a small home office start-up to an award-winning company.

Our values


We’re passionate about helping our clients, our teammates and our business succeed.


We constantly look for a better way, and challenge each other not to accept the status quo.


We take total ownership of our actions and outcomes as individuals, as teams and as a company.


We’re open and honest with each other, proactively seeking and giving feedback to enable improvement.


We go above and beyond for each other, working to our strengths, asking for help as needed and happily assisting others.


We eliminate everything unnecessary to focus on what’s truly important.

Our clients

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