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Local Experts, World Class Results
Looking for innovative software that delivers real results? We create custom Web and Mobile software solutions that accelerate business performance.
With deep experience across business applications and customer facing applications, our expert team leverages 24 years of client success to bring your ideas to life. We’re dedicated to delivering beautiful, powerful and secure software that transforms business.
With a commitment to fixed outcomes for fixed cost we ensure your project is handled with care, precision, and a focus on your success. Experience the power of modern, AI-driven software crafted to meet your unique needs.
40+Local tech specialists
500+Happy clients
4xGreat place to work certified
24Years of client success
4.7Average client satisfaction
2,313+Projects completed
Trusted by
AI-Powered Software, Guaranteed Success
We’re now an AI-first company, and we’ve made this video to show what that means for you.
The way businesses stay competitive is changing. So we’ve reimagined how we work to help Australian companies seize the full potential of AI – fast. Whether you need AI strategy, prototyping, agents, chatbots, or full-scale AI-powered applications, we’re ready to support your transformation.
And with flexible ways to work together – from Agile Innovation partnerships to Fixed Cost Projects – you can work with us in the way that suits you best.
Our Leadership Team
Looking to partner with a team who can bring your ideas to life? Book a meeting today.
Dane EldridgeFounder & Chairman
Dane EldridgeFounder & Chairman
Passionate about helping people and companies achieve their potential using technology, Dane started 4mation in 2001 while completing his Computer Science degree at UTS.
In growing 4mation Dane has looked after clients as a developer, designer, project manager and in sales, marketing, management and strategy, empowering the team to take over each step of the way.
Pragmatic, growth-oriented, and a lifelong learner, Dane has delivered success for some of Australia’s best-known brands and is a graduate of the Australian Institute of Company Directors.
Akshay RajChief Executive Officer
Akshay RajChief Executive Officer
Seasoned technology consultant dedicated to ensuring customer success. A strong commercial background means that Akshay always advocates for outcomes that drive business performance and delivers value to users.
With deep experience across a range of verticals, his insights help to power innovation and build a competitive advantage.
Edward WongHead of Strategy
Kieran YeatesHead of Delivery
Kieran YeatesHead of Delivery
Kieran Yeates has spent more than a decade in software development, most of them here at 4mation. His success has stemmed from finding innovative, holistic solutions to complex business challenges, not just through code, but by understanding and improving core processes.
As Head of Delivery, Kieran’s leadership style is anchored in support, fostering an environment where creativity and excellence are not just encouraged but are the norm.
Kieran has led and contributed to countless projects and is most inspired when software meet purpose, helping communities beyond profitable outcomes.
Scott MorrisSolutions Engineer
Scott MorrisSolutions Engineer
Having been with 4mation since inception in 2001 while completing a Computer Science degree at UTS, Scott has played a variety of roles within the business through its almost 20 years of growth.
As a Certified AWS Solutions Architect, Scott has a strong ability to bridge the gap between the technical and business/user world. Scott has a deep understanding of the service we provide our clients having spent years as a Developer, Business Analyst, Team Lead, and Head of Delivery.
His focus now is heading up 4mation’s Internal Operations to make our work and suite of digital tools as efficient and effective as possible.
Michael CaliHead of Marketing
Michael CaliHead of Marketing
Michael is passionate about showcasing what is truly possible when you partner with us. With data-driven insights, he boosts our exposure to Australian businesses that share our commitment to being at the forefront of tech innovation. His main goal is connecting our team with the market of innovators to deliver software ‘magic’!
Samantha DaviesSenior Client Services Manager
Samantha DaviesSenior Client Services Manager
As our Senior Client Services Manager, Samantha combines deep expertise with a passion for uncovering opportunities.
She is dedicated to helping clients achieve their goals, forging partnerships that drive measurable success.
With her proactive mindset and ability to connect the dots between strategy and execution, Samantha ensures every collaboration delivers impactful results and lasting value
Lilli PerkinSenior Account Manager
Lilli PerkinSenior Account Manager
When you partner with us, you will have Lilli by your side.
She is the powerhouse behind client success. Her approach goes beyond managing relationships; it’s about building partnerships that thrive.
With exceptional strategic insight and a focus on delivering results, Lilli turns ambitions into achievements, ensuring every project drives value and exceeds expectations.
Problems we solve
We specialise in solving business challenges with tailored technology solutions that deliver results.
- Automate business processes with custom systems that drive efficiency
- Create incredible customer experiences with beautiful and intuitive design
- Modernise applications with the latest in powerful AI technology
- Remove risk and ambiguity with a highly talented team of technology professionals that deliver results
Our values
Passion
We’re passionate about helping our clients, our teammates and our business succeed.
Improvement
We constantly look for a better way, and challenge each other not to accept the status quo.
Accountability
We take total ownership of our actions and outcomes as individuals, as teams and as a company.
Transparency
We’re open and honest with each other, proactively seeking and giving feedback to enable improvement.
Teamwork
We go above and beyond for each other, working to our strengths, asking for help as needed and happily assisting others.
Simplicity
We eliminate everything unnecessary to focus on what’s truly important.
Reliability
We work towards long term, consistent success.
Our partnerships and certifications
AWS Amazon Web Services Select Consulting Partner
As an AWS Select Consulting Partner, we are uniquely positioned to elevate your business through cutting-edge cloud solutions. Our partnership with AWS means we have direct access to the latest tools and resources, ensuring that your projects benefit from the forefront of cloud technology. Our team can offer tailored solutions that enhance scalability, security and efficiency to drive significant value and innovation for your business.
NSW Government Approved Supplier ICT Services Scheme
As an Advanced Supplier in the NSW Government ICT Services Scheme, we guarantee high-quality standards. Partnering with us, a pre-approved supplier, streamlines your procurement process as a government agency. Our expertise spans a broad spectrum of categories in the scheme, including machine learning and AI, cloud products and support, and solution design and development.
Great Place to Work Certified
As a multi-year award winner – we’re a great place to work by design, enabling us to attract and retain the best strategists, designers and developers in Sydney. Our culture isn’t about perks and benefits (although we have those too!). Our culture is anchored in our shared mission – helping our clients succeed by identifying opportunities, and delivering solutions that people love to use. Our investment in hiring and training for the values and behaviours that bond us as a team, ensure that you receive reliable, service from experts who are passionate about delivering exceptional results.
