About us

We're a custom web and software development company based in Sydney. We help our clients succeed by identifying opportunities and delivering solutions that people love to use.

Our people

Our unique recruitment process enables us to rapidly identify the top 5% of software development talent based on not just technical skills, but attitude, communication and values. 

Our award-winning culture has attracted a team of strategists, designers and developers committed to lifelong learning, who want to work with the best in the industry.

We hire only proven, local, full-time staff, eliminating the risks commonly associated with the alternative: contractors, freelancers and offshore teams.

Book a time to come into our office and meet the team.

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Our processes

Our lean software development processes, refined over the last 18 years, enable our people to do their best work.

Placing the client at the centre of our universe, our processes for strategy and design workshops, user research, agile development and testing are second to none. They enable our team to achieve more here than they would elsewhere and to deliver success for our clients reliably, sprint after sprint, project after project.

Our culture

Our award-winning culture is part of our competitive advantage, and starts with our vision – “To inspire and enable people to achieve their potential using technology.” 

Our core values (Accountability, Transparency, Reliability, Improvement, Simplicity and Celebration), are used for hiring, decision making, and rewarding performance – and they’re what you can expect from us any time you work with us. 

Our services

Our Sydney team of over 80 first-class developers and web designers boast a proven track record of delivering successful solutions on time and on budget. There is no business challenge that we can’t tackle together. Regardless of the industry, our end-to-end services from strategy, design, development through to team augmentation are designed to bring your vision to life.

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Our story

An interactive look into how we became the agency we are today.


We started life as a small dedicated team of software developers who worked out of a small home office. Pretty soon, our commitment to quality and best practices started attracting more clients, and our business scaled.


Within a year, we outgrew our semi-domestic setting and moved into a new office in Surry Hills. Our expertise in PHP, .NET development skills, and more led to a number of custom software development projects.


Driven by a new suite of integrated web and software services, our software development team continued to grow.


The development of a powerful and successful e-commerce solution kicked off a period of significant expansion into new markets. 

Some of the leading brands we worked with at the time include Reebok, Lacoste, and Sydney FC.


Soon we outgrew our first office and had to move into a larger office space to accommodate our growing team of top software developers and designers.


Over the years, we’ve grown from strength to strength. While many companies were hit by the GFC in 2009 and forced to make redundancies, we retained our team. 

Our network of referral partners continued to grow, and we grew with them.


Once again, we outgrew our office space, and it was time to move to Foveaux Street, Surry Hills, to accommodate our rapidly growing team.


Our winning mentality and commitment to lifelong learning created a culture that nurtured top talent and provided a space for them to thrive. Pretty soon, we were recognised as one of the Best Places To Work in Australia.


We expanded our space across the entire floor at Foveaux Street, Surry Hills, to better accommodate our growing Microsoft .NET team.


After 14 years of helping our clients succeed, we won several accolades including Business Excellence Forum & Awards: Best Customer Service 2015, Most Innovative Company Asia Pacific 2015, and Fastest Growing Company 2015.


We partnered with Amazon Web Services (AWS) and was recognised as the third Best Place to Work in Australia.


More awards followed like the Business Excellence Forum & Awards: Best Company Culture 2017.


Our approach to Team Augmentation gained momentum. 

Present day

After 18+ years in the business, we’ve grown into an award-winning custom software development and design services provider with a large pool of local talent.

Our robust team of 80+ software developers, web designers, strategists, and project managers continue to find innovative solutions to complex business problems.

A leader in custom web & software development

Our commitment to excellence garners recognition from industry and business organisations.

Join the 4mation team

We’re always happy to hear from talented software developers and web designers who share our passion for technology, quality, and innovation. 
Check out our current opportunities. We’d love to hear from you!

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How can we help you today?

Contact us