About us

We help Australian companies with 50-200 staff digitally transform through strategy, design, software development and AI.

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Your 100% local Sydney team

We’re one of Australia’s leading custom software development agencies. We help our clients succeed by identifying opportunities and delivering solutions that people love to use. Our 100% local team communicates with you every step of the way to ensure your project is delivered on time and on budget.
50+Local tech specialists
500+Happy clients
4xGreat place to work certified
22Years of client success
4.7Average client satisfaction
2,103+Projects completed

Trusted by

Our leadership team

Looking to partner with a team who can bring your ideas to life? 
Book a 1 on 1 meeting with one of our C-suite today.

Dane EldridgeFounder & Chairman

Scott MorrisHead of Team Augmentation

Edward WongHead of Strategy

Akshay RajChief Executive Officer

Kieran YeatesHead of Delivery

Georgia TooveyMarketing Manager

Jonathan MaceyHead of Design

Problems we solve

We specialise in solving problems using AI, software development, strategy, and design and providing staff augmentation. Our services include utilising AI for data challenges, creating custom software, aligning technology and business strategies, and providing skilled professionals to strengthen your workforce.


Strategy & Design

Our experienced digital strategists work with you to design solutions and set you up with a digital strategy that achieves your project or business goals.


Software Development

Our local software development team develop reliable and scalable custom software for innovative companies.


Artificial Intelligence

Harnessing advanced AI technology can help businesses reduce operational costs, scale resources more efficiently, improve precision, and provide exceptional customer experiences that stand out. This innovative approach streamlines workflows, minimises errors, and enables personalised and intuitive interactions, ultimately enhancing customer satisfaction and fostering long-term loyalty.


Staff Augmentation

We place our local, full time software experts into your team, helping you to turbocharge performance, and deliver faster.

Our values



We’re passionate about helping our clients, our teammates and our business succeed.



We constantly look for a better way, and challenge each other not to accept the status quo.



We take total ownership of our actions and outcomes as individuals, as teams and as a company.



We’re open and honest with each other, proactively seeking and giving feedback to enable improvement.



We go above and beyond for each other, working to our strengths, asking for help as needed and happily assisting others.



We eliminate everything unnecessary to focus on what’s truly important.



We work towards long term, consistent success.

Our partnerships and certifications

AWS Amazon Web Services Select Consulting Partner

As an AWS Select Consulting Partner, we are uniquely positioned to elevate your business through cutting-edge cloud solutions. Our partnership with AWS means we have direct access to the latest tools and resources, ensuring that your projects benefit from the forefront of cloud technology. Our team can offer tailored solutions that enhance scalability, security and efficiency to drive significant value and innovation for your business.

NSW Government Approved Supplier ICT Services Scheme

As an Advanced Supplier in the NSW Government ICT Services Scheme, we guarantee high-quality standards. Partnering with us, a pre-approved supplier, streamlines your procurement process as a government agency. Our expertise spans a broad spectrum of categories in the scheme, including machine learning and AI, cloud products and support, and solution design and development.

Great Place to Work Certified

As a multi-year award winner – we’re a great place to work by design, enabling us to attract and retain the best strategists, designers and developers in Sydney. Our culture isn’t about perks and benefits (although we have those too!). Our culture is anchored in our shared mission – helping our clients succeed by identifying opportunities, and delivering solutions that people love to use. Our investment in hiring and training for the values and behaviours that bond us as a team, ensure that you receive reliable, service from experts who are passionate about delivering exceptional results.

Book a free consult with a member of our C-suite

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