4mation Technologies Announces Premier Mixpanel Partnership

By News November 5, 2018

Sydney, Australia: Today, Surry Hills development agency, 4mation Technologies and Mixpanel announced a strategic partnership to bring Mixpanel’s advanced analytics product to Australia. 4mation will be Mixpanel’s premier APAC partner, collaborating to bring great customer experiences, driven by data, to APAC companies.
This partnership will add to the broad digital services already offered

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Welcome to the future of ecommerce

[Event] The Future of eCommerce

By News October 31, 2018

4mation presents The Future of eCommerce alongside experts from dotmailer and Neopost Shipping Temando.
The most innovative companies use technology to create great customer experiences. Driven by these advances in technology, your customers are now prioritising businesses that put convenience first, rather than those that compete on price and scale. As a business leader,

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increase your checkout

[Infographic] 9 Innovative Ways to Improve Your Customers’ Check Out Experience

By Online Marketing October 11, 2018

Did you know that 28% of customers abandon their order at checkout because of a long and/or complicated checkout experience? We want to help you increase your conversion rate, whilst making your customers’ lives easier. Here are 9 innovative ways to improve your customers’ checkout experience (in an infographic, of course) based on our recent

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woman buying something online

9 Innovative Ways to Improve Your Customers’ Checkout Experience

By Online Marketing September 17, 2018

When looking at ways to increase your conversion rate, your customers should be at the centre of your strategy. Providing the best possible checkout experience will help boost your sales and ensure that those high-value customers keep returning. We want to help you increase your conversion rate, whilst making your customers’ lives easier, so

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7 Innovative Aussie Online Stores

By Online Marketing August 14, 2018

We recently posted a deep dive into the 20 hottest eCommerce trends for 2019. Following on from that, we’ve decided to take a look at Australia’s most innovative online stores and rate them based on how many of our 20 innovative trends they’re across.
Before we get into the companies and what they’re doing

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eCommerce trends for 2019

20 Hottest eCommerce Trends for 2019

By Online Marketing July 12, 2018

The changing landscape of eCommerce presents online retailers with new and exciting ways to drive innovative change within their eCommerce businesses. With global retail eCommerce sales expected to reach $6.6 trillion (AUD) by 2021, how can your business lead the pack? We’ve put together the following list to display 20 of the hottest eCommerce

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Turn it up: The Future of Voice

By Technology June 29, 2018

Reading time: 15 minutes
We’ve established that voice technology is no longer a thing of the future. Voice assistants are present in our environment through voice enabled speakers and smartphones. We have voice activated homes, with smart lights, smart fridges and smart washing machines we can speak to. Beyond the home, you can talk

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5 Key Insights from 4mation’s State of Voice in 2018 Panel Event

By News May 21, 2018

A few weeks ago, 4mation  hosted a panel discussion, featuring Nima Vadiee, Head of Solutions Architecture, Asia Pacific from the Amazon Alexa Skills team. The event explored a lot of different ideas on how brands will be able to leverage voice to build better personal connections with their customers.
Over recent months, we’ve published

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[Panel Event] The State of Voice in 2018

By News May 2, 2018

 
4mation presents a panel discussion on why voice technology matters in 2018.
Voice assistants and voice search have arrived and they’re here to stay. Join us at 4mation to hear insights on voice technology from a panel of experts. They will discuss why voice matters, and why it should be part of

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Photograph of globe

Why Voice Assistants Discriminate, And What Tech Players Are Doing About It

By SEO April 23, 2018

Voice assistants have made their way into our lives, as more and more people use voice-activated technology at home and on the go.
Sadly, the wider variety of user backgrounds also means that the technology is less accessible to some of them. Voice recognition technology is unable to understand certain accents. From Scots &

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