A few weeks ago, 4mation hosted a panel discussion, featuring Nima Vadiee, Head of Solutions Architecture, Asia Pacific from the Amazon Alexa Skills team. The event explored a lot of different ideas on how brands will be able to leverage voice to build better personal connections with their customers.
Over recent months, we’ve published
4mation presents a panel discussion on why voice technology matters in 2018.
Voice assistants and voice search have arrived and they’re here to stay. Join us at 4mation to hear insights on voice technology from a panel of experts. They will discuss why voice matters, and why it should be part of
Voice assistants have made their way into our lives, as more and more people use voice-activated technology at home and on the go.
Sadly, the wider variety of user backgrounds also means that the technology is less accessible to some of them. Voice recognition technology is unable to understand certain accents. From Scots &
Recently we wrote a blog on Alexa for Business, you can check it out here. Amazon’s Alexa for Business provides companies with a number of benefits, including skills that you can download (or create) to personalise and enhance your Alexa experience. Following on from that we’ve decided to summarise our top 10 uses forRead More
Voice searches have skyrocketed over the past couple of years and are now making up 20% of all searches. This is due to the increase in mobile phone usage that brought a change in behaviour, along with the appearance of home assistants and other smart appliances. However, most of these voice searches are carriedRead More
Voice-activated technology is on the rise in our homes and making our lives easier. The natural progression is that we bring it into our offices as well. Amazon is a big player in the voice technology arena and have recently upped their game with the announcement of Alexa for Business, a multifaceted voice assistantRead More
As voice search is starting to take over from traditional search engine queries, online businesses are competing for opportunities in voice. Consumers are using voice more and more to ask questions, perform actions, get directions to places and buy goods online – all using keywords that are specific to voice search.Read More
Google is still the most used search engine in the world (79%), followed by Bing (5.33%). By forming strategic alliances with companies like Amazon (Alexa), Bing is attempting to catch up and close the market share gap. But from a usability perspective, how do the two engines compare when it comes to voice search?
Google Assistant is a virtual personal assistant developed by Google. It helps individuals to find, organise and get things done in their world. It is Google’s next generation way of searching with Google. Users can access it wherever they are, from their mobile, smart home device, watch, laptop, car or smart TV.Read More