Is a Chatbot Right for Your Business?
This article is to help you explore if a chatbot is right for your business. If used effectively, chatbots can create unique experiences for customers and help them find answers quickly. They also have the potential to save money for your company and drive sales.
I’m sure you’ve heard the chatter around chatbots over
5 Key Insights From the Future of eCommerce Event
We recently held an event to explore the Future of eCommerce at our Surry Hills office. On the night, we were joined by our friends Rohan Lock, Regional Director of APAC at dotmailer and Sheeda Cheng, Head of Brand at Neopost Shipping Temando. Alongside our CEO, Jason Hincks. The three speakers presented expert insight
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4mation Technologies Announces Premier Mixpanel Partnership
Sydney, Australia: Today, Surry Hills development agency, 4mation Technologies and Mixpanel announced a strategic partnership to bring Mixpanel’s advanced analytics product to Australia. 4mation will be Mixpanel’s premier APAC partner, collaborating to bring great customer experiences, driven by data, to APAC companies.
This partnership will add to the broad digital services already offered
[Event] The Future of eCommerce
4mation presents The Future of eCommerce alongside experts from dotmailer and Neopost Shipping Temando.
The most innovative companies use technology to create great customer experiences. Driven by these advances in technology, your customers are now prioritising businesses that put convenience first, rather than those that compete on price and scale. As a
[Infographic] 9 Innovative Ways to Improve Your Customers’ Check Out Experience
Did you know that 28% of customers abandon their order at checkout because of a long and/or complicated checkout experience? We want to help you increase your conversion rate, whilst making your customers’ lives easier. Here are 9 innovative ways to improve your customers’ checkout experience (in an infographic, of course) based on our recent
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9 Innovative Ways to Improve Your Customers’ Checkout Experience
When looking at ways to increase your conversion rate, your customers should be at the centre of your strategy. Providing the best possible checkout experience will help boost your sales and ensure that those high-value customers keep returning. We want to help you increase your conversion rate, whilst making your customers’ lives easier, so
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7 Innovative Aussie Online Stores
We recently posted a deep dive into the 20 hottest eCommerce trends for 2019. Following on from that, we’ve decided to take a look at Australia’s most innovative online stores and rate them based on how many of our 20 innovative trends they’re across.
Before we get into the companies and what they’re doing
20 Hottest eCommerce Trends for 2019
The changing landscape of eCommerce presents online retailers with new and exciting ways to drive innovative change within their eCommerce businesses. With global retail eCommerce sales expected to reach $6.6 trillion (AUD) by 2021, how can your business lead the pack? We’ve put together the following list to display 20 of the hottest eCommerce
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Turn it up: The Future of Voice
Reading time: 15 minutes
We’ve established that voice technology is no longer a thing of the future. Voice assistants are present in our environment through voice enabled speakers and smartphones. We have voice activated homes, with smart lights, smart fridges and smart washing machines we can speak to. Beyond the home, you can talk
5 Key Insights from 4mation’s State of Voice in 2018 Panel Event
A few weeks ago, 4mation hosted a panel discussion, featuring Nima Vadiee, Head of Solutions Architecture, Asia Pacific from the Amazon Alexa Skills team. The event explored a lot of different ideas on how brands will be able to leverage voice to build better personal connections with their customers.
Over recent months, we’ve published