man touching phone to eftpos machine checkout

Getting Paid in 2019: Payment Options Your Customers Want to Use

By News January 25, 2019

It’s 2019, and your customers are using more ways to pay than ever. What are you going to do about it? From digital wallets to cryptocurrency, let’s have a look at the payment types that matter to your customers, and the payment gateways that will make your life easier.
Online Payment Options
Rapid advancements

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Chatbots 4mation

Is a Chatbot Right for Your Business?

By Online Marketing December 13, 2018

This article is to help you explore if a chatbot is right for your business. If used effectively, chatbots can create unique experiences for customers and help them find answers quickly. They also have the potential to save money for your company and drive sales.
I’m sure you’ve heard the chatter around chatbots over

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5 Key Insights From the Future of eCommerce Event

By Online Marketing November 26, 2018

We recently held an event to explore the Future of eCommerce at our Surry Hills office. On the night, we were joined by our friends Rohan Lock, Regional Director of APAC at dotmailer and Sheeda Cheng, Head of Brand at Neopost Shipping Temando. Alongside our CEO, Jason Hincks. The three speakers presented expert insight

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4mation Technologies Announces Premier Mixpanel Partnership

By News November 5, 2018

Sydney, Australia: Today, Surry Hills development agency, 4mation Technologies and Mixpanel announced a strategic partnership to bring Mixpanel’s advanced analytics product to Australia. 4mation will be Mixpanel’s premier APAC partner, collaborating to bring great customer experiences, driven by data, to APAC companies.
This partnership will add to the broad digital services already offered

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future of ecommerce

[Event] The Future of eCommerce

By News October 31, 2018

 
4mation presents The Future of eCommerce alongside experts from dotmailer and Neopost Shipping Temando.
The most innovative companies use technology to create great customer experiences. Driven by these advances in technology, your customers are now prioritising businesses that put convenience first, rather than those that compete on price and scale. As a

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increase your checkout

[Infographic] 9 Innovative Ways to Improve Your Customers’ Check Out Experience

By Online Marketing October 11, 2018

Did you know that 28% of customers abandon their order at checkout because of a long and/or complicated checkout experience? We want to help you increase your conversion rate, whilst making your customers’ lives easier. Here are 9 innovative ways to improve your customers’ checkout experience (in an infographic, of course) based on our recent

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woman buying something online

9 Innovative Ways to Improve Your Customers’ Checkout Experience

By Online Marketing September 17, 2018

When looking at ways to increase your conversion rate, your customers should be at the centre of your strategy. Providing the best possible checkout experience will help boost your sales and ensure that those high-value customers keep returning. We want to help you increase your conversion rate, whilst making your customers’ lives easier, so

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Woman holding iPad with flowers

7 Innovative Aussie Online Stores

By Online Marketing August 14, 2018

We recently posted a deep dive into the 20 hottest eCommerce trends for 2019. Following on from that, we’ve decided to take a look at Australia’s most innovative online stores and rate them based on how many of our 20 innovative trends they’re across.
Before we get into the companies and what they’re doing

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eCommerce trends for 2019

20 Hottest eCommerce Trends for 2019

By Online Marketing July 12, 2018

The changing landscape of eCommerce presents online retailers with new and exciting ways to drive innovative change within their eCommerce businesses. With global retail eCommerce sales expected to reach $6.6 trillion (AUD) by 2021, how can your business lead the pack? We’ve put together the following list to display 20 of the hottest eCommerce

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time lapse image of spiral stars in blue

Turn it up: The Future of Voice

By Technology June 29, 2018

Reading time: 15 minutes
We’ve established that voice technology is no longer a thing of the future. Voice assistants are present in our environment through voice enabled speakers and smartphones. We have voice activated homes, with smart lights, smart fridges and smart washing machines we can speak to. Beyond the home, you can talk

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