Logos and branding work together to form the identity of your business.
Your logo is the signature design you use to represent your company, while your brand is how you connect to your customers on an emotional level. Your customers interact with your brand through your website, apps, emails and social media.
4mation has worked closely with many businesses to design logos and define brands that are engaging, relevant and consistent across websites and marketing channels.
A brand is not only a logo or a brand name, it sets expectations and sparks certain feelings in your customers. Failing to take your brand in the right direction can seriously hinder your business’ ability to reach its goals.
A brand is a promise to your potential customers, and this is something that should be taken into account when creating your brand. What will your customers think they can get out of your brand?
At the end of the day, it’s your customers who build your brand through their perception of it. Businesses need to develop consumer perceptions that accurately depict your brand in order to achieve growth.
Consumers will build expectations from the way they perceive your brand and its promise. You need to meet these expectations in order to provide seamless interactions between your customers and your brand, and avoid turning them away.
Consumers will judge your brand’s personality and appearance much like they judge a person’s before they start doing business with you.
Brand elements go much further than just a name and a logo. Our team can provide a full brand design package that supports your brand in every interaction with your consumers.
Based on your target audience and business goals, our graphic designers draft custom logos that spark the right feelings in your customers.
Your whole website is a point of contact with users and assists in developing expectations and promises. We design your website’s visual identity, keeping it in line with your brand.
No matter the support, we apply visual communication principles to help your brand identity transpire through all your marketing communications, social media, advertising campaigns and powerpoint presentations.
Setting the right tone of voice is vital in setting a personality for your brand. We help write brand guidelines that your staff can use to stick to keep your brand consistent.
Failing to follow brand guidelines in written communication can confuse consumers and lead them to your competitors. We write compelling text that your brand persona would have written if it could!
Your brand personality transpires in communications with your partners, professional contacts and customers on paper too. This is why we also design high-quality letter templates, business cards and more.
Our Sydney-based team of creative designers and marketers go through data analysis and research to determine who your potential customers are and how best to appeal to them.
We work following our core values and agile principles in a disciplined approach to project management. This helps us deliver great value to our clients every day.