Responsive web design allows business owners to give their users a great experience across desktop, tablet and mobile devices with a single development solution.
Users are accessing the web with an ever-increasing number of device types (mobiles, desktops, tablets). Responsive web design enables one site to be developed once, and reformats itself automatically to appear correctly on any device screen width.
In 2015, mobile web browsing surpassed desktop web browsing. Search engines like Google have understood the importance of this shift, and are pushing site owners to provide a better user experience to mobile users.
Through initiatives such as Google’s mobile-first index, it has become clear that stripped-down mobile websites no longer are a sustainable option, because responsive websites are preferred by both search engines and users.
On top SEO friendliness, there are a number of reasons why business owners should build responsive websites:
Responsive websites provide web users with an improved browsing experience, no matter the device. A responsive site will look, feel and behave the same way on any device, providing great consistency through cross-device user journey.
According to Google, 90% of users move between devices to accomplish their goals online. By providing the same site structure and navigation, users can find product information in the same way on every device.
By developing a unique website that adapts to each device, responsive websites are greatly cost-effective.
Building a responsive site reduces long-term development and maintenance costs. However, it also represents a huge saving from the moment it is built, instantly reducing the amount of time you spend maintaining both a mobile and a desktop site.
Because of Google’s imminent switch to its mobile-first index, all non-responsive sites are at risk. Competitors will all eventually make the move. Building a responsive site right now is an advantage that website owners will have over their competitors.
4mation delivered a complex, highly customised website within a tight timeframe and exceeded our expectations in terms of design and user experience.John Friedsam Project Coordinator, CanTeen
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