8 Ways to Increase Conversion on Your eCommerce Website

May 17, 2017 Posted in Digital Strategy, Online Marketing, SEO, Web Design

Here are a few easy ways to increase conversions and optimise the performance of your eCommerce website.

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Microsoft Ends Support for Internet Explorer 8, 9 and 10

January 13, 2016 Posted in Web Design, Web Development

Beginning today, Microsoft will discontinue technical support and security updates for older versions of its web browser Internet Explorer.

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Dramatic Change for Google Search on Your Mobile Device

April 23, 2015 Posted in Mobile Web Development, SEO, Web Design

Helping those with mobile-friendly design, hurting those who don’t – Google launch their new algorithm.

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4 Online Marketing Trends That Will Impact Your Business in 2015

December 12, 2014 Posted in Mobile Web Development, Online Marketing, SEO, Social Media, Web Design, Web Development

As 2014 draws to a close, the digital strategists and web technology experts at 4mation have put together their list of the top four online trends that business owners and digital marketing professionals need to plan for in the year ahead.

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4mation Runs Training on Responsive Web Design

July 8, 2013 Posted in Mobile Web Development, Web Design

Our Creative team have been responsible for our internal training sessions in recent weeks and have just finished running a two-part training program on responsive design. Part One covered “The Theory and Concept Behind Responsive Web Design”. Part 2 was much more practical with a presentation on “How to Implement a Responsive Design”.

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How Icons Can Improve Your Website’s Performance

May 14, 2013 Posted in Web Design

Does your website have a great design and good content, but poor performance? Do you feel like there must be something more you can do to improve engagement with your site and increase conversions?
If so, it may be worth looking at the use of icons on your site.
Icons have always been present

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Communicating Facts and Figures in an Interesting and Efficient Way

April 15, 2013 Posted in Web Design

Sometimes you need to communicate a lot of statistical information to get your point across, however giving someone a large slab of text full of facts and figures is often the quickest way to put them to sleep! So how do you get your message across in an interesting and efficient way without driving

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What Is Responsive Web Design and How Can It Help My Business Succeed?

March 18, 2013 Posted in Mobile Web Development, Web Design

Responsive design is a term or phrase you will often hear in the web design world, but what does it mean? Have you ever tried to view a full size website on your mobile device? While the site usually works, reading text and viewing images probably doesn’t work that well. Everything is too small,

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Web Accessibility: Why It’s More Important Than You Think

January 30, 2013 Posted in Web Design, Web Development

The World Wide Web has become an essential resource for accessing and sharing information, and interacting with other people on a variety of different levels. But for people with disabilities, as well as aging populations, people situated in remote areas and people with temporary injuries, it can be challenging to use the Web.

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Web Design in the Smartphone Era

January 7, 2013 Posted in Web Design

Since the Apple-inspired demise of the flash website, the web design community has kept abreast of the smartphone revolution and adapted their designs accordingly. Sites that once emphasised flashy, animated graphics and layouts are now being stripped back to their essence in favour of accessible, efficient and informational designs.

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