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Learnings from 10+ years at a Digital Agency
4mation Technologies is a Sydney-based Digital Agency, where I have been working since 2009. In this article, I talk through some of the lessons I’ve learned...
October 27, 2021
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Current trends, new technologies, and how we approach them to help our clients succeed.
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Inspiring through technology – a 20 year journey
We’ve spent the last 20 years at 4mation always focusing on the next thing. The next learning, the next opportunity, the next improvement. So it’s...
September 27, 2021
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DIY Kit for understanding* your target market
* “Understanding” is not guaranteed. Do you know your target market? In my previous article, I discussed the need to understand your target market before...
August 26, 2021
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Tech startups: 8 common mistakes and how to address them
When entering the world of tech startups, having the vision, passion and motivation are only just the prerequisites. According to The Harvard Business Review, two-thirds...
August 3, 2021
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Working as a web developer: life in staff augmentation
Fran Perez Cobo, Ajay Kumar and Jasper Dunn, three of our talented team augmentation developers, speak about what life is like working as a web developer. We discuss the importance of culture, the experiences and tech skills they’ve gained, and tips for other aspiring developers.
July 7, 2021
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Digital acceleration: Is your project a priority for the CTO?
Companies have shifted their focus to digital acceleration, transforming their organisation using must-have technologies. According to a KPMG study of 900 technology executives in 2020,...
May 25, 2021
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Web design expertise: Your design, UI and UX covered
Web design is key to building trust with your audience as well as building your brand. The user experience will determine whether your brand makes a positive or negative impression on the customer.
April 27, 2021
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Tech skills in Australia: Podcast with InnovationAus
Our CEO and Founder, Dane Eldridge, spoke with James Riley, Editorial Director of InnovationAus, in a podcast about finding the right tech skills for your business.
March 18, 2021
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Agile development: Our approach to building custom software
In software development, new insights and ideas will always appear along the way. Elias Boutros, Project Manager, talks about the benefits of agile development and how your business can benefit from it.
February 18, 2021
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Cloud services: What should businesses consider?
Whether it is Amazon Web Services (AWS), Google Cloud or Microsoft Azure, businesses can use cloud services to avoid the upfront cost and complexity of...
January 27, 2021
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Digital innovation: Lessons learnt from 2020
COVID-19 has defined 2020, acting as a catalyst for digital innovation in many businesses. In this article, we look back on the year and what...
December 8, 2020
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From a single web developer to a development team
If you have only one web or software developer in your business, you have a single point of a failure. Particularly if that one developer...
November 17, 2020
