[Panel Event] The State of Voice in 2018

By News May 2, 2018

 
4mation presents a panel discussion on why voice technology matters in 2018.
Voice assistants and voice search have arrived and they’re here to stay. Join us at 4mation to hear insights on voice technology from a panel of experts. They will discuss why voice matters, and why it should be part of

Read More
Photograph of globe

Why Voice Assistants Discriminate, And What Tech Players Are Doing About It

By SEO April 23, 2018

Voice assistants have made their way into our lives, as more and more people use voice-activated technology at home and on the go.
Sadly, the wider variety of user backgrounds also means that the technology is less accessible to some of them. Voice recognition technology is unable to understand certain accents. From Scots &

Read More
top 10 - Alexa for business - feature image

Top 10 Ways to Use Alexa For Business

By Technology April 9, 2018

Recently we wrote a blog on Alexa for Business, you can check it out here.  Amazon’s Alexa for Business provides companies with a number of benefits, including skills that you can download (or create) to personalise and enhance your Alexa experience. Following on from that we’ve decided to summarise our top 10 uses for

Read More
local voice search illustration

Local SEO: Optimising for Voice Search

By News April 2, 2018

Voice searches have skyrocketed over the past couple of years and are now making up 20% of all searches. This is due to the increase in mobile phone usage that brought a change in behaviour, along with the appearance of home assistants and other smart appliances. However, most of these voice searches are carried

Read More
Alexa for business - office flat lay

Alexa for Business

By Technology March 25, 2018

Voice-activated technology is on the rise in our homes and making our lives easier. The natural progression is that we bring it into our offices as well. Amazon is a big player in the voice technology arena and have recently upped their game with the announcement of Alexa for Business, a multifaceted voice assistant

Read More
Voice search optimisation - illustration

Voice Search SEO: Optimising for Micro Moments

By News March 16, 2018

As voice search is starting to take over from traditional search engine queries, online businesses are competing for opportunities in voice. Consumers are using voice more and more to ask questions, perform actions, get directions to places and buy goods online – all using keywords that are specific to voice search.

Read More
Illustration - Google vs Bing voice search

Bing vs Google Voice Search

By SEO February 22, 2018

Google is still the most used search engine in the world (79%), followed by Bing (5.33%). By forming strategic alliances with companies like Amazon (Alexa), Bing is attempting to catch up and close the market share gap. But from a usability perspective, how do the two engines compare when it comes to voice search? Read More

close-up of of person using Google Assistant on their smartphone

5 Innovative Ways Aussie Brands Are Using Google Assistant

By Mobile Development February 20, 2018

Google Assistant is a virtual personal assistant developed by Google. It helps individuals to find, organise and get things done in their world. It is Google’s next generation way of searching with Google. Users can access it wherever they are, from their mobile, smart home device, watch, laptop, car or smart TV.

Read More
Google Home Device

What is Voice Search?

By SEO February 14, 2018

The increasing popularity of smartphones has turned these devices into an extension of our brains, helping us accomplish everyday tasks at any time of the day, wherever we are. The rise of home assistants such as Amazon Echo also plays a part in this rising trend.

Read More
[Infographic] Hear the Voice, Try and Understand It

[Infographic] Hear the Voice, Try and Understand It

By SEO February 13, 2018

Voice search is changing the way we behave and interact with technology. By 2020, it is predicted that 50% of searches will be voice searches, leaving tech giants to compete to provide the most instant, accurate and personalised voice assistants. Check out our infographic below based on our recent blog article “Voice Search Trends: You

Read More

For insights, tips and news join our newsletter