4mation Top 3 Tech Trends for Digital Transformation

Digital Transformation: Top 3 Tech Trends

By Technology August 19, 2019

The term Digital Transformation may have appeared overhyped and overused, but it’s now at the heart of how companies deliver value to their customers. What started as a euphemism for modernising legacy on-premise systems has grown into so much more.
Digital transformation (DX) can be described as a radical rethinking of how companies leverage

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IT staff augmentation

Bridging the skills gap in your organisation

By Agile Development July 22, 2019

Flexibility is the only way to stay competitive in a disruptive industry. Team augmentation offers an efficient and responsive solution for companies to stay ahead of the game.
Achieving product-market fit rapidly is essential for companies to survive. The pace of changing technology today is disruptive; its very nature provides market gaps and opportunities

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people laughing and having a good time

7 Reasons Why You Need to Invest in Technical Talent

By Culture March 13, 2019

It is becoming increasingly difficult to attract and retain talent in the digital age. Now more than ever it’s vital to invest in your technical talent. We’ve written this list to summarise 7 key reasons why you need to invest in your technical talent.
Reduce turnover

We know how stressful it can be

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man touching phone to eftpos machine checkout

Getting Paid in 2019: Payment Options Your Customers Want to Use

By Technology January 25, 2019

It’s 2019, and your customers are using more ways to pay than ever. What are you going to do about it? From digital wallets to cryptocurrency, let’s have a look at the payment types that matter to your customers, and the payment gateways that will make your life easier.
Online Payment Options
Rapid advancements

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Chatbots 4mation

Is a Chatbot Right for Your Business?

By Online Marketing December 13, 2018

This article is to help you explore if a chatbot is right for your business. If used effectively, chatbots can create unique experiences for customers and help them find answers quickly. They also have the potential to save money for your company and drive sales.
I’m sure you’ve heard the chatter around chatbots over

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5 Key Insights From the Future of eCommerce Event

By Online Marketing November 26, 2018

We recently held an event to explore the Future of eCommerce at our Surry Hills office. On the night, we were joined by our friends Rohan Lock, Regional Director of APAC at dotmailer and Sheeda Cheng, Head of Brand at Neopost Shipping Temando. Alongside our CEO, Jason Hincks. The three speakers presented expert insight

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4mation Technologies Announces Premier Mixpanel Partnership

By News November 5, 2018

Sydney, Australia: Today, Surry Hills development agency, 4mation Technologies and Mixpanel announced a strategic partnership to bring Mixpanel’s advanced analytics product to Australia. 4mation will be Mixpanel’s premier APAC partner, collaborating to bring great customer experiences, driven by data, to APAC companies.
This partnership will add to the broad digital services already offered

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future of ecommerce

[Event] The Future of eCommerce

By News October 31, 2018

4mation presents The Future of eCommerce alongside experts from dotmailer and Neopost Shipping Temando.
The most innovative companies use technology to create great customer experiences. Driven by these advances in technology, your customers are now prioritising businesses that put convenience first, rather than those that compete on price and scale. As a

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increase your checkout

[Infographic] 9 Innovative Ways to Improve Your Customers’ Check Out Experience

By Online Marketing October 11, 2018

Did you know that 28% of customers abandon their order at checkout because of a long and/or complicated checkout experience? We want to help you increase your conversion rate, whilst making your customers’ lives easier. Here are 9 innovative ways to improve your customers’ checkout experience (in an infographic, of course) based on our recent

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woman buying something online

9 Innovative Ways to Improve Your Customers’ Checkout Experience

By Online Marketing September 17, 2018

When looking at ways to increase your conversion rate, your customers should be at the centre of your strategy. Providing the best possible checkout experience will help boost your sales and ensure that those high-value customers keep returning. We want to help you increase your conversion rate, whilst making your customers’ lives easier, so

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