Online Marketing

Online marketing is the best way to get return on investment on your new website, and is a big step to building your brand and reaching your business goals. Read on to get some online marketing news, tips and industry insights!

Chatbots 4mation

Is a Chatbot Right for Your Business?

By Online Marketing December 13, 2018

This article is to help you explore if a chatbot is right for your business. If used effectively, chatbots can create unique experiences for customers and help them find answers quickly. They also have the potential to save money for your company and drive sales.
I’m sure you’ve heard the chatter around chatbots over

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5 Key Insights From the Future of eCommerce Event

By Online Marketing November 26, 2018

We recently held an event to explore the Future of eCommerce at our Surry Hills office. On the night, we were joined by our friends Rohan Lock, Regional Director of APAC at dotmailer and Sheeda Cheng, Head of Brand at Neopost Shipping Temando. Alongside our CEO, Jason Hincks. The three speakers presented expert insight

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increase your checkout

[Infographic] 9 Innovative Ways to Improve Your Customers’ Check Out Experience

By Online Marketing October 11, 2018

Did you know that 28% of customers abandon their order at checkout because of a long and/or complicated checkout experience? We want to help you increase your conversion rate, whilst making your customers’ lives easier. Here are 9 innovative ways to improve your customers’ checkout experience (in an infographic, of course) based on our recent

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woman buying something online

9 Innovative Ways to Improve Your Customers’ Checkout Experience

By Online Marketing September 17, 2018

When looking at ways to increase your conversion rate, your customers should be at the centre of your strategy. Providing the best possible checkout experience will help boost your sales and ensure that those high-value customers keep returning. We want to help you increase your conversion rate, whilst making your customers’ lives easier, so

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Woman holding iPad with flowers

7 Innovative Aussie Online Stores

By Online Marketing August 14, 2018

We recently posted a deep dive into the 20 hottest eCommerce trends for 2019. Following on from that, we’ve decided to take a look at Australia’s most innovative online stores and rate them based on how many of our 20 innovative trends they’re across.
Before we get into the companies and what they’re doing

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eCommerce trends for 2019

20 Hottest eCommerce Trends for 2019

By Online Marketing July 12, 2018

The changing landscape of eCommerce presents online retailers with new and exciting ways to drive innovative change within their eCommerce businesses. With global retail eCommerce sales expected to reach $6.6 trillion (AUD) by 2021, how can your business lead the pack? We’ve put together the following list to display 20 of the hottest eCommerce

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Person holding a credit card and making a payment on their laptop

8 Ways to Increase Conversions on Your eCommerce Website

By Online Marketing May 17, 2017

Having a well-functioning eCommerce website and some traffic is the first step in driving sales online. However, your website should make it easy for your users to fulfil their user needs, and requires some understanding of user experience. Here are a few tips to increase conversions and optimise the performance of your eCommerce website.

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Young woman carrying a shopping bag and looking at her phone

How to Bridge the Gap Between eCommerce and Brick and Mortar

By Online Marketing May 5, 2017

Meeting the different needs of customers, online and offline, is challenging in any industry. The retail industry in particular has been transformed by the digital revolution and is expanding at a rapid pace.

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Adobe Experience Manager – The Industry Leading Digital Marketing Platform

By Online Marketing March 22, 2016

Adobe Experience Manager (AEM) is the leading Enterprise Content Management system available on the market. It is a comprehensive solution for building scalable websites, mobile apps and forms, while making it easy to manage your marketing content and assets.

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4 Online Marketing Trends That Will Impact Your Business in 2015

By Online Marketing December 12, 2014

As 2014 draws to a close, the digital strategists and web technology experts at 4mation have put together their list of the top four online trends that business owners and digital marketing professionals need to plan for in the year ahead.

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