Here are a few easy ways to increase conversions and optimise the performance of your eCommerce website.Read More
Adobe Experience Manager (AEM) is the leading Enterprise Content Management system available on the market. It is a comprehensive solution for building scalable websites, mobile apps and forms, while making it easy to manage your marketing content and assets.Read More
SEO and SEM may seem like industry buzzwords that were created to squeeze more money out of your marketing budget.
The truth, though is that search engine optimisation (SEO) and search engine marketing (SEM) provide vastly different benefits for your website.
This month, 4mation Technologies has teamed up with SEO experts Online Marketing Gurus to offer our top tips for improving your website’s presence in search engine results. By following these three technical recommendations from 4mation and three content tips from OMG, you’re sure to get your website off to the right SEO start thisRead More
As 2014 draws to a close, the digital strategists and web technology experts at 4mation have put together their list of the top four online trends that business owners and digital marketing professionals need to plan for in the year ahead.Read More
December may already be upon us, but it’s not too late to optimise your eCommerce website to make the most of the 2014 Christmas retail rush. The digital strategists at 4mation Technologies share with you their top tips for boosting your sales this festive season.Read More
There are many commercial benefits to be had by connecting your website or mobile apps to third-party software using APIs. Unfortunately, the information out there surrounding APIs can often be quite jargon-heavy and difficult to get your head around. Here’s a quick rundown of what they are and what they can do forRead More
Have you ever opened an email on your mobile device and immediately noticed how frustrating it is to view its contents? Often just to be able to read the text requires much zooming and scrolling—if your current email newsletter templates require your customers to do this, the frustration they experience could potentially be costingRead More
Keeping your website up to date is an important part of any websites life cycle. In most cases the sites success will rely heavily on the amount of time and effort that goes into maintaining it and keeping content current.
Most people recognise the importance of maintaining their house or car. The same principle