Online marketing is the best way to get return on investment on your new website, and is a big step to building your brand and reaching your business goals. Read on to get some online marketing news, tips and industry insights!
This article is to help you explore if a chatbot is right for your business. If used effectively, chatbots can create unique experiences for customers and help them find answers quickly. They also have the potential to save money for your company and drive sales.
I’m sure you’ve heard the chatter around chatbots over
We recently held an event to explore the Future of eCommerce at our Surry Hills office. On the night, we were joined by our friends Rohan Lock, Regional Director of APAC at dotmailer and Sheeda Cheng, Head of Brand at Neopost Shipping Temando. Alongside our CEO, Jason Hincks. The three speakers presented expert insightRead More
Did you know that 28% of customers abandon their order at checkout because of a long and/or complicated checkout experience? We want to help you increase your conversion rate, whilst making your customers’ lives easier. Here are 9 innovative ways to improve your customers’ checkout experience (in an infographic, of course) based on our recentRead More
When looking at ways to increase your conversion rate, your customers should be at the centre of your strategy. Providing the best possible checkout experience will help boost your sales and ensure that those high-value customers keep returning. We want to help you increase your conversion rate, whilst making your customers’ lives easier, soRead More
We recently posted a deep dive into the 20 hottest eCommerce trends for 2019. Following on from that, we’ve decided to take a look at Australia’s most innovative online stores and rate them based on how many of our 20 innovative trends they’re across.
Before we get into the companies and what they’re doing
The changing landscape of eCommerce presents online retailers with new and exciting ways to drive innovative change within their eCommerce businesses. With global retail eCommerce sales expected to reach $6.6 trillion (AUD) by 2021, how can your business lead the pack? We’ve put together the following list to display 20 of the hottest eCommerceRead More
Having a well-functioning eCommerce website and some traffic is the first step in driving sales online. However, your website should make it easy for your users to fulfil their user needs, and requires some understanding of user experience. Here are a few tips to increase conversions and optimise the performance of your eCommerce website.Read More
Meeting the different needs of customers, online and offline, is challenging in any industry. The retail industry in particular has been transformed by the digital revolution and is expanding at a rapid pace.Read More
Adobe Experience Manager (AEM) is the leading Enterprise Content Management system available on the market. It is a comprehensive solution for building scalable websites, mobile apps and forms, while making it easy to manage your marketing content and assets.Read More
As 2014 draws to a close, the digital strategists and web technology experts at 4mation have put together their list of the top four online trends that business owners and digital marketing professionals need to plan for in the year ahead.Read More