8 Ways to Increase Conversion on Your eCommerce Website

May 17, 2017 Posted in Digital Strategy, Online Marketing, SEO, Web Design

Here are a few easy ways to increase conversions and optimise the performance of your eCommerce website.

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Adobe Experience Manager – The Industry Leading Digital Marketing Platform

March 22, 2016 Posted in Digital Strategy, Online Marketing, Web Development

Adobe Experience Manager (AEM) is the leading Enterprise Content Management system available on the market. It is a comprehensive solution for building scalable websites, mobile apps and forms, while making it easy to manage your marketing content and assets.

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Using SEO and SEM in conjunction to Deliver Results

February 22, 2016 Posted in Online Marketing, SEO

SEO and SEM may seem like industry buzzwords that were created to squeeze more money out of your marketing budget.
The truth, though is that search engine optimisation (SEO) and search engine marketing (SEM) provide vastly different benefits for your website.

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5 Social Media Trends to Watch in 2016

February 12, 2016 Posted in Online Marketing, Social Media

Social media has become entrenched in our day-to-day lives and is constantly evolving to better serve our behaviour. For digital marketers, 2016 is set to be an exciting year with users and engagement forecast for record levels.

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6 Seo Tips You Need to Implement for Online Success in 2015

January 21, 2015 Posted in 4mation, Online Marketing, SEO

This month, 4mation Technologies has teamed up with SEO experts Online Marketing Gurus to offer our top tips for improving your website’s presence in search engine results. By following these three technical recommendations from 4mation and three content tips from OMG, you’re sure to get your website off to the right SEO start this

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4 Online Marketing Trends That Will Impact Your Business in 2015

December 12, 2014 Posted in Mobile Web Development, Online Marketing, SEO, Social Media, Web Design, Web Development

As 2014 draws to a close, the digital strategists and web technology experts at 4mation have put together their list of the top four online trends that business owners and digital marketing professionals need to plan for in the year ahead.

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Last-Minute Tips for Maximising Your Ecommerce Sales This Christmas

December 2, 2014 Posted in Online Marketing, Web Development

December may already be upon us, but it’s not too late to optimise your eCommerce website to make the most of the 2014 Christmas retail rush. The digital strategists at 4mation Technologies share with you their top tips for boosting your sales this festive season.

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What APIs Are and Why Your Website Needs Them for Business to Thrive

November 26, 2014 Posted in 4mation, Online Marketing, Software Development, Web Development

There are many commercial benefits to be had by connecting your website or mobile apps to third-party software using APIs. Unfortunately, the information out there surrounding APIs can often be quite jargon-heavy and difficult to get your head around. Here’s a quick rundown of what they are and what they can do for

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Increase Sales with Responsive Email Design

July 23, 2013 Posted in Online Marketing

Have you ever opened an email on your mobile device and immediately noticed how frustrating it is to view its contents? Often just to be able to read the text requires much zooming and scrolling—if your current email newsletter templates require your customers to do this, the frustration they experience could potentially be costing

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Why Keeping Your Website Updated Is Important

March 5, 2012 Posted in Online Marketing, Web Development

Keeping your website up to date is an important part of any websites life cycle. In most cases the sites success will rely heavily on the amount of time and effort that goes into maintaining it and keeping content current.
Most people recognise the importance of maintaining their house or car. The same principle

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