No matter what we do online, there’s usually an app for it. Whether it’s reading the news, checking the weather, shopping online, interacting on social media or using a map.
A report by Go-Globe found that mobile apps account for more than half of all time spent on digital media, and smartphone users spend more than 89% of their time on mobiles in applications. In such a quickly evolving market, your business needs a mobile presence to stay connected with its customers and what better way to stay in their pockets than with an app.
A mobile app is a software application that is designed for mobiles and tablets and requires users to download and install it onto their device. Mobile apps have an operating system that supports standalone software and can connect to the internet.
A native app is built for a specific operating system and can only be accessed from the dedicated app store i.e. an Android application can only be accessed by Android users. Native apps have a better user interface, are easy to discover in app stores, provide access to the devices hardware and software and are optimised for user experience.
Built to be consistent across platforms and compatible with most devices. Hybrid apps use one code base across multiple platforms, use plugins to access various hardware and software capabilities and are faster to launch to market.
We build beautiful and easy to use apps in React Native for iOS, Android and Windows devices. React Native gives us the best tools to build quality and scalable applications that are easy to develop. Not to mention it’s behind some of the world’s most popular apps like Facebook and Instagram.
The same study by Go-Globe found that 85% of people prefer native mobile apps to mobile websites. Additionally, 42% of all mobile sales generated from the leading 500 merchants came from mobile apps.
Mobile apps are a faster alternative to mobile web browsing, even with a responsive website. Information is stored in the application itself, allowing it to load quickly and function offline.
Apps are also great at reinforcing your brand by increasing visibility. Once installed on a mobile device, you are always visible to your users. This also helps to increase customer engagement, as they can quickly access the businesses they most commonly want or need.
The increased level of connectivity also helps improve communications. You can send secure, direct and instant messages in the form of push notifications to your users.
Mobile apps encourage more purchases while making the experience easier and more exciting. According to SalesForce, 70% of buying experiences are influenced by how customers feel they’re being treated. Launching an app that is engaging and easy to use alongside a mobile website can help boost sales while enhancing the customer experience.
Depending on your business, an effective mobile strategy involves more than just a mobile-friendly website. Before developing a mobile app though, there are a number of things to consider.
Your app needs to have a clear purpose to provide value to your users. Find what your users want and need from your app, how it will improve your service to them and how you will actually get them to use it. To find if your app will be helpful and whether people will actually use it, you need to do research on your target audience and better understand whether there is a market for your app.
Apps are designed with considerations for the demands and constraints of devices, so consider the functionality your app will need. Is it designed for a specific device? Does it require native functionality or need access the devices camera, GPS or calendar? Does it need to be connected to the internet to function or can it be used offline? Do you need to send push notifications? What kind of user experience do you expect?
Mobile apps will require time investment after they are built to maintain them and keep them relevant. Mobile platforms and trends change quickly so you need to be able to adapt and change with them.