Technical debt: what is it, and how do you pay it off?
When software development teams build products, there’s always a risk of running into some technical debt. However, while the word “debt” can conjure up negative...
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Current trends, new technologies, and how we approach them to help our clients succeed.
The complete guide to team augmentation for startups, scaleups and enterprise
Gone are the days when you can sit back and rest on your laurels. In the decade of hyper-digitisation, companies will have to continue to...
Read moreDigital Transformation: Top 3 Tech Trends
The term Digital Transformation may have appeared overhyped and overused, but it’s now at the heart of how companies deliver value to their customers. What...
Read moreIs a Chatbot Right for Your Business?
This article is to help you explore if a chatbot is right for your business. If used effectively, chatbots can create unique experiences for customers and help them find answers quickly. They also have the potential to save money for your company and drive sales.
Read more5 Key Insights From the Future of eCommerce Event
We recently held an event to explore the Future of eCommerce at our Surry Hills office. On the night, we were joined by our friends...
Read more[Event] The Future of eCommerce
4mation presents The Future of eCommerce alongside experts from dotmailer and Neopost Shipping Temando. The most innovative companies use technology to create great customer experiences....
Read more[Infographic] 9 Innovative Ways to Improve Your Customers’ Check Out Experience
Did you know that 28% of customers abandon their order at checkout because of a long and/or complicated checkout experience? We want to help you...
Read more9 Innovative Ways to Improve Your Customers’ Checkout Experience
When looking at ways to increase your conversion rate, your customers should be at the centre of your strategy. Providing the best possible checkout experience...
Read moreTurn it up: The Future of Voice
Reading time: 15 minutes We’ve established that voice technology is no longer a thing of the future. Voice assistants are present in our environment through...
Read more[Panel Event] The State of Voice in 2018
4mation presents a panel discussion on why voice technology matters in 2018. Voice assistants and voice search have arrived and they’re here to stay. Join...
Read moreLocal SEO: Optimising for Voice Search
Voice searches have skyrocketed over the past couple of years and are now making up 20% of all searches. This is due to the increase...
Read moreBing vs Google Voice Search
Google is still the most used search engine in the world (79%), followed by Bing (5.33%). By forming strategic alliances with companies like Amazon (Alexa),...
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