While eCommerce is becoming more and more competitive, online retailers now need to get up-to-speed with new technologies and changing consumer trends.
The changing needs of Australian shoppers are increasing the challenges faced by retailers to stand out of the competition.
High internet usage has been fuelling Australia’s eCommerce industry, bringing it to an expected $32 billion in 2017 and placing Australia in the top 10. Furthermore a study revealed that over 79% of Australian internet users prefer shopping online.
The shift from brick-and-mortar sales to eCommerce, paired with an increase in mobile usage and new advertising technologies, are bringing more challenges for retail businesses.
eCommerce websites now need to respond to changes in buyer behaviour and forever increasing competition, justifying the need for better performing platforms.
We build eCommerce websites and systems around the needs of your business. Our eCommerce websites are:
Mobile traffic took over desktop traffic back in 2014. Mobile usage is real and eCommerce businesses now need fast and user-friendly mobile sites more than ever.
Our UX designers create conversion-focused websites, based on user research and best practices. Users are guided through their buyer journey, and checkouts are optimised to provide a seamless shopper experience.
We work with big CMS platforms and custom solutions to assure you keep control of your content and inventory without a hassle.
Our developers can integrate your eCommerce platform to third-party and internal business systems. Integrate your business intelligence, accounting, inventory management and logistics processes!
We make sure your eCommerce site aligns with SEO requirements to increase your visibility and traffic from search engines.
Our 100% local, Sydney-based team is comprised of 60+ skilled strategists, product managers, designers, developers and marketers. We help our clients succeed by providing well-performing web solutions that people love to use. Our services include:
Our digital strategists can help assess your current eCommerce solutions and identify opportunities for growth.
The team of UX designers and front-end developers create an eCommerce website that is tailored to your requirements, brand guidelines and target audience.
Our back-end developers work with you to choose, customise or create an eCommerce platform that meets the needs of your business.
Throughout the web development process, our developers and quality assurance analysts thoroughly test your deliverables.
4mation’s team of online marketers develop SEO strategies designed to capture new traffic opportunities and maintain your traffic through site migrations.
Are you redesigning your website and/or migrating to a new platform? We handle the technical processes and provide a smooth transition.
There is no hard and fast rule about which eCommerce platform you should use. It comes down to the objectives and capabilities of your business. We can offer a variety of solutions tailored to your needs.
WooCommerce is a plugin for WordPress that runs 27% of the websites on the internet. It provides easy-to-use comprehensive eCommerce stores catering to the needs of many online sellers. Benefiting from being part of the WordPress CMS, content on the site is very easy to add and maintain. Furthermore, the large WordPress Plugin catalogue enables a smooth management of additional functionalities.
Used to power some of Australia’s largest eCommerce websites, Magento provides a highly customisable framework for any eCommerce store. Magento benefits from a huge network of contributors who develop integrations for your systems and add ons that provide awesome user experience.
For more than a decade, 4mation has worked with a huge variety of eCommerce platforms providing great solutions for our clients. Our flexible team can adapt their knowledge to provide you with a long-term partner in web development.
Have a unique business model or product? Need enterprise-grade solutions? Not a problem! 4mation can provide you with a custom solution that fits your needs and budget. Our experienced digital consultants can help analyse your business and provide the perfect fit.
If you aren’t sure which of these is right for you, our team will help tailor a solution and training for the long-term success of your business.
With eCommerce this isn’t the question you should be asking, but rather, how much will we gain? The cost of eCommerce websites can vary from business to business depending on needs such as integrations and whether some plugins already exist. Pricing will also depend on the requirements and objectives of the store. The major takeaway of considering a eCommerce site is the return on investment (ROI) that your new site will bring to your business.