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DIY Kit for understanding* your target market
* “Understanding” is not guaranteed. Do you know your target market? In my previous article, I discussed the need to understand your target market before...
August 26, 2021
Blog
Current trends, new technologies, and how we approach them to help our clients succeed.
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Tech startups: 8 common mistakes and how to address them
When entering the world of tech startups, having the vision, passion and motivation are only just the prerequisites. According to The Harvard Business Review, two-thirds...
August 3, 2021
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Recruiting tech talent: Our tips through COVID-19
During our twenty years in business, we’ve learnt a lot about recruiting tech talent and how to manage the turbulence of accessing tech skills within...
September 16, 2020
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The new reality of eCommerce websites
There is no denying that the COVID-19 pandemic has had a catastrophic impact on businesses in Australia, with an eCommerce website now needed more than...
August 20, 2020
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7 Innovative Aussie Online Stores
We posted a deep dive into the 20 hottest eCommerce trends for 2019. Following on from that, we’ve decided to take a look at Australia’s...
August 14, 2018
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20 Hottest eCommerce Trends for 2019
The changing landscape of eCommerce presents online retailers with new and exciting ways to drive innovative change within their eCommerce businesses. With global retail eCommerce...
July 12, 2018
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5 Key Insights from 4mation’s State of Voice in 2018 Panel Event
A few weeks ago, 4mation hosted a panel discussion, featuring Nima Vadiee, Head of Solutions Architecture, Asia Pacific from the Amazon Alexa Skills team. The...
May 21, 2018
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Why Voice Assistants Discriminate, And What Tech Players Are Doing About It
Voice assistants have made their way into our lives, as more and more people use voice-activated technology at home and on the go. Sadly, the...
April 23, 2018
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Top 10 Ways to Use Alexa For Business
Recently we wrote a blog on Alexa for Business, you can check it out here. Amazon’s Alexa for Business provides companies with a number of...
April 9, 2018
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Alexa for Business
Voice-activated technology is on the rise in our homes and making our lives easier. The natural progression is that we bring it into our offices...
March 25, 2018
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Voice Search SEO: Optimising for Micro Moments
As voice search is starting to take over from traditional search engine queries, online businesses are competing for opportunities in voice. Consumers are using voice...
March 16, 2018
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[Infographic] Hear the Voice, Try and Understand It
Voice search is changing the way we behave and interact with technology. By 2020, it is predicted that 50% of searches will be voice searches,...
February 13, 2018
