With modern frameworks and an optimised database, the number of deals listed has been able to grow. All The Deals have worked with 4mation to ensure continual innovation by increasing the sites’ front-end delivery efficiency.
Back in 2011, All The Deals approached us to redevelop their existing website into an exciting and engaging site for their users, which would pull deals from over 100 different websites into one centralised location. Since then, we have worked together on a range of projects and features to develop new, alternative, and exciting ways of delivering deals and bargains to their users.
4mation Technologies worked with All The Deals, developing a custom website solution using a CakePHP back-end to make All The Deals’ dream a reality.
The scope of the project was considerably large, as the aim was to feature bargains from over 120 deals sites, a large Search Engine Optimisation (SEO) component, and a daily email to be sent to up to 50,000 customers every day using the 4mation Email Marketing System (EMS).
Since working together we have continuously strived to deliver solutions that would work towards giving users’ the best possible browsing experience. From its origins, until today, the user has always been the focal point of product development.
Initial results were immensely positive, with metrics showing the first week of launch had a bounce rate drop from nearly 60% to 25% and a time on site increase from 1:32 to almost seven minutes.
Some major development milestones from the last 6 years include:
Through continual innovation, and working with All The Deals to determine the most important needs of their users, we have kept the site moving forward, recently updating to the latest version of CakePHP, cutting down on database redundancy and increasing the efficiency of the sites’ front-end delivery. Constant development and releases of features have been a focus for All The Deals including recently, a switch to GPS based locations has allowed access to more relevant, targeted deals. Users have also been given more control as to what deals they want to be delivered by email, as well as being able to choose the day, and even the time of email delivery.