AI machine learning

AI machine learning to help transform your business

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Harness the power of machine learning to enable amazing customer experiences, make better decisions and increase efficiency.


Who should use this service

If you are a technology leader in one of the following situations: 

  • You want to build a competitive advantage using machine learning and AI
  • You have a large data set and want to leverage it
  • You have an existing website or system you’d like to augment with machine learning/AI
  • You want to scale up without increasing headcount
  • You want to provide an amazing user experience that only machine learning can provide

Benefits of AI machine learning

  • Mind blowing customer experiences
  • Systems that learn and improve every day
  • Generate insights and identify patterns not easily identifiable by humans
  • High speed automation of manual tasks previously only achievable by humans
  • Create personalised human-like interactions with customers at scale

How AI machine learning works

Our team of experienced specialists work with you to understand your business goals as well as assess your data, to determine if machine learning is the best solution for you. 

From there we agree on a solution and implement it, whilst constantly monitoring and optimising the solution to ensure it is delivering the best possible outcomes for you and your customers.

Our process



Our Head of Strategy works with you to explore whether machine learning is the best solution for your situation:
– Understanding your business needs, challenges and context
– Challenging assumptions and providing suggestions
– Focusing on value and measurable metrics
– Identifying the optimal solution for implementation


Implementation and data preparation

Our Head of Engineering works to implement the agreed solution, and to help prepare your data inlcuding:
– Reviewing & restructuring your data to be leveraged by AI/ML if needed
– Developing the AI/ML solution to meet your needs
– Integrating the solution into your service flow (website / internal back-end)



Once the solution has been developed and integrated, we will train it to provide with better answers through data by:
– Leveraging data sets that have been prepared to train the AI/ML solution
– Ensuring continuous learning is implemented through ongoing user / customer interactions


Ongoing improvement

We continually monitor and optimise your solution performance to ensure it’s delivering the best possible recommendations / suggestions. We’ll also grow its capabilities through ongoing development to reach more people in different interfaces.

Book a free consult with a member of our C-suite



What is machine learning?

Machine learning is a subset of artificial intelligence (AI) that involves teaching computer systems to learn from data, without being explicitly programmed.


What are some common use cases of machine learning?

Machine learning can be applied across different industries, some popular use cases include:
– E-commerce businesses: Analyse customer behaviour, optimise pricing, and provide personalised product recommendations.
– Finance companies: Analyse financial data, detect fraud, and predict market trends.
– Healthcare: Analyse patient data, develop personalised treatment plans, and improve the accuracy of diagnoses.


What types of data are typically used for training machine learning models?

The type of data required for training varies depending on your AI/ML solution. Contact us for more information based on your situation.

If you are unsure about the quality of the current data you have, our AI readiness service can explore, untangle and prime your data for AI implementation.


What are the limitations of machine learning?

Machine learning can solve many complex problems, but like any technology it also has its limitations:
– Limited by the quality of data: Incomplete, biased or inaccurate data may have significant impact on the accuracy and reliability of results produced.
– Limited by the quantity of data: Machine learning algorithms require large amounts of data to train and develop.
– Will require ongoing maintenance and updates to remain accurate and effective.


I want to implement AI & machine learning to my existing product/website, can you help with that?

Yes, we can. Contact us for more information based on your situation.


How can I get my staff ready for AI?

As part of our AI readiness service, we can assess your people and processes and provide recommendations on next steps. This may include training and development programs to upskill your team, hiring experienced AI experts or partnering with companies to provide insights.