Responsive Web Design: What Is It, and How Can It Help My Business Succeed?

Scott Morris

Scott Morris

Head of Team Augmentation

Responsive websites are all the rage these days, but with a valid reason. When designed with users and performance in mind, they can make the biggest difference when working towards your business goals.

What Is Responsive Web Design?

Responsive design is a term or phrase you will often hear in the web design world, but what does it mean? Have you ever tried to view a full size website on your mobile device? While the site usually works, reading text and viewing images probably doesn’t work that well. Everything is too small, text is difficult to read, and images are scaled down and don’t look very sharp and you have to zoom in and out to navigate around the pages.

A responsively designed website, not only makes your site’s design adapt to different screen resolutions and device orientations, but you can also set certain rules for various resolutions and orientations. For example, if your website has a really long and wide menu/navigation, you could have it displayed as a collapsible menu instead on a mobile device.

We design websites to be responsive so that users can easily interact with it, not only on their desktop machines; but also on tablets and smartphones. If you view a responsive site on your mobile, you will notice that the arrangement of the text, images, and overall layout are different to viewing it on your desktop browser.

Benefits of a Responsive Website

The main benefits of a responsive site to your business are:

  • No need to manage separate versions of your site (mobile, desktop, etc.). This reduces development time on site maintenance
  • The URL or address of your site remains consistent, no need to tell people to visit a different URL on their mobile devices. This simplifies your marketing and branding
  • Your customers get a version of your site optimised for whatever device they are using. This means your customers get the best experience of your site on any device which will improve your conversion rates

Ultimately, a responsive site will give you a better mobile presence which can effectively maximize your profits and conversion rates along with giving your customers a better user experience.

Contact us today, and a member of our Creative team will be able to assist you and get you started on your new responsive-ready website.

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